Essex Angel Capital Inc.

September 30, 2011 13:24 ET

Essex Angel Capital Inc. Announces 3Gyros Expands Product Distribution to U.S.

WINDSOR, ONTARIO--(Marketwire - Sept. 30, 2011) - Essex Angel Capital Inc. (TSX VENTURE:EXC.P) (the "Corporation") is pleased to announce that 3Gyros, one of the companies in the Corporation's portfolio, is expanding its product distribution to several large supermarket chains in the United States. 3Gyros' complete line of full-flavor zero-calorie, fat- and gluten-free salad dressings are currently available at many Canadian outlets, including WalMart Supercenters, Metro, Sobeys Urban, Ontario Foodland, and Loblaws stores. The expansion into the U.S. market will more than double the number of stores stocking 3Gyros dressings.

"3Gyros is positioned for dramatic sales growth in 2012, with our increased store listing base, launch of new creamy dressings, such as Ranch and Caesar, and a social media program targeted to our key consumers," said International Sales Manager Tim Fittler. "3Gyros Zero dressings are being well received by both the health-conscious retailer and their increasingly health-conscious customer base, for bringing great-tasting salad dressings to market without compromising their dietary goals."

3Gyros is rapidly expanding through recently secured listing agreements with KeHE distributors, a leading retail food distributor in the United States, with more than 4,000 outlets. The target date for the launch into the U.S. market is January 2012. The company is also securing listing agreements with HEB Supermarkets, which has 329 outlets in Texas and Mexico, and will initially place five of their dressings in 175 HEB stores beginning in January. 3Gyros previously completed a successful U.S. pilot launch in 170 Hannaford supermarkets in New England in August 2011. Hannaford is part of the Delhaize Group.

3Gyros salad dressings were developed to accommodate nearly all diet plans—hence, the company's slogan, "No Diet Left Behind." The dressings' profile is not only calorie-free, but also fat-free, sugar-free, gluten-free, and dairy-free, as well as low-sodium, making them suitable for all weight loss, diabetes, celiac disease, heart disease, and lactose-intolerance diets. The company is increasing the product line from four to nine flavors, with Ranch, Caesar, Thousand Island, French, and Balsamic scheduled to be added in January 2012, to the original flavors of Mediterranean Vinaigrette, Italian Vinaigrette, Raspberry-Flavored Vinaigrette, and Mango-Flavored Vinaigrette. The products are packaged in a distinctively shaped bottle that is shrink-wrapped in the bright 3Gyros label. All nine dressings carry the Health Check™ of the Heart and Stroke Foundation of Canada.

"We are thrilled to be growing and expanding into the U.S. market," said 3Gyros president/CEO Thanos Zikantas, a successful Windsor restauranteur. "We are expanding product distribution while developing strong partnerships with retailers throughout North America. Building relationships is one of our fundamental principles, along with passion and commitment to produce the best products. What is revolutionary is that we've managed to bridge zero-calories with a great taste profile, all the while upholding 'No Diet Left Behind.'"

"This is a milestone moment for 3Gyros," according to Rick Galdi, CEO & president of Essex Angel Capital. "This company is fully prepared for their launch into the huge United States market, where their unique products will find a whole new range of customers."

About Essex Angel Capital

Essex Angel Capital of Windsor, Ontario, is a publicly traded company engaged in the business of debt and equity investment in privately held early-stage companies. Essex is traded on the TSX Venture Exchange under the symbol "EXC."

This press release contains certain forward-looking statements about the future plans and intentions of companies in the Corporation's portfolio. Wherever possible, words such as "may," "will," "should," "could," "expect," "plan," "intend," "anticipate," "believe," "estimate," "predict," or "potential," or the negative or other variations of these words, or similar words or phrases, have been used to identify these forward-looking statements. These statements reflect Management's current beliefs and are based on information currently available to Management as at the date hereof. Forward-looking statements included or incorporated by reference in this press release include statements with respect to future business activity of 3Gyros.

Forward-looking statements involve significant risk, uncertainties, and assumptions. Many factors could cause actual results, performance, or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this press release are based upon what management believes to be reasonable assumptions, the Corporation cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this press release, and the Corporation assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.

Neither TSX-V nor its Regulation Services Provider (as that term is defined in the policies of the TSX-V) accepts responsibility for the adequacy or accuracy of this release.

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