Essex Angel Capital Inc.

Essex Angel Capital Inc.
3Gyros Inc.

3Gyros Inc.

April 25, 2012 09:48 ET

Essex Angel Capital Inc. Announces Launch of 3Gyros Products in U.S. Market

WINDSOR, ONTARIO--(Marketwire - April 25, 2012) - Essex Angel Capital Inc. (TSX VENTURE:EXC) ("Essex") is pleased to announce that 3Gyros Inc. ("3Gyros"), one of the companies in the Essex portfolio, has begun a full-scale product launch in the U.S. market of their complete line of full-flavor zero-calorie, fat-, sugar-, gluten-, and dairy-free, and low-sodium salad dressings. Sales of the uniquely packaged dressings are being handled by sales management company Diversified Sales Team ("DST") of Heath, TX.

The products are already in supermarkets in Texas, Alabama, Oklahoma, and other parts of the South and Southwest, but will now be promoted in stores throughout the Southeast and Midwest, including Minnesota, Illinois, and Indiana, as well, with the East and West coasts in the second stage of the rollout. DST, which represents such well-known brands as Beaverton Foods, Olde Cape Cod, Mrs. Renfro's, and Allegra, is working with brokers C.A. Fortune & Co. and Chandler Food Sales and distributors KeHE Foods. The dressings are carried by such major chains as Meijer's Supermarkets, H-E-B-owned Central Markets, and Hannaford's. In Canada the line is in Sobey's, Loblaw's, and Wal-Mart, among many others, through ID Foods and First National Broker.

DST President Steve Wilkerson reports that the initial response to the product in the U.S. has been excellent. "I have not launched a product that has gone over as well as this for a long time. 3Gyros salad dressings are really creating excitement," he reported. "The packaging is incredibly eye-catching, there's a whole lifestyle program behind the line, and it's got all the qualities-low fat, gluten-free, sugar-free, among others - that many people are looking for today for healthy eating. There are too many horses pulling this wagon for this not to succeed."

"Packaging is key in the specialty food business," said James Zografos, Category Director for KeHE Distributors. "In the absence of national media campaigns to create consumer trial, the package must convey an instant message to the consumer. 3Gyros does this better than most products that I've seen."

3Gyros makes salad dressings that are not only zero-calorie, but also fat-, sugar-, gluten-, and dairy-free, as well as low-sodium, making them suitable for all weight loss, diabetes, celiac disease, heart disease and lactose-intolerance diets. The products are packaged in a distinctively shaped bottle that is shrink-wrapped in the bright 3Gyros label. Among the flavors of the seven dressings in the 3Gyros line are Ranch, Caesar, Italian, Balsamic, Mango Flavored Vinaigrette, and Mediterranean.

According to 3Gyros' President and Chief Executive Officer, Thanos Zikantas, "3Gyros salad dressings are well positioned for complete penetration into the U.S. market. A long and profitable relationship between 3Gyros and DST, along with the brokers and distributors they work with, will be an essential factor in increasing the availability of these innovative products to American consumers."

This press release contains certain forward-looking statements about the future plans and intentions of companies in the Corporation's portfolio. Wherever possible, words such as "may," "will," "should," "could," "expect," "plan," "intend," "anticipate," "believe," "estimate," "predict," or "potential," or the negative or other variations of these words, or similar words or phrases, have been used to identify these forward-looking statements. These statements reflect Management's current beliefs and are based on information currently available to Management as at the date hereof. Forward-looking statements included or incorporated by reference in this press release include statements with respect to future business activity of 3Gyros.

Forward-looking statements involve significant risk, uncertainties, and assumptions. Many factors could cause actual results, performance, or achievements to differ materially from the results discussed or implied in the forward-looking statements. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this press release are based upon what management believes to be reasonable assumptions, the Corporation cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this press release, and the Corporation assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.

Neither TSX-V nor its Regulation Services Provider (as that term is defined in the policies of the TSX-V) accepts responsibility for the adequacy or accuracy of this release.

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