SOURCE: Dian Griesel Inc.

May 03, 2013 09:17 ET

Establishing a Crisis Communications Plan Is Vital for Public Companies, Says Prominent Expert

Dian Griesel, Ph.D. Says a Company's Public Response to Crises Should Focus on Positive, Forward-Thinking Solutions

NEW YORK, NY and WASHINGTON, CT--(Marketwired - May 03, 2013) - When public companies are faced with crises, decisions must be made about how best to communicate this information to shareholders, the investment community, the media and the public at large, according to Dian Griesel, Ph.D., founder and president of Dian Griesel Inc. (DGI), a full-service, integrated corporate communications firm.

"The best time to plan for a crisis is before it occurs," said Griesel. "When faced with a crisis, it is imperative to take charge, act immediately and be as forthright as possible. Your public response should focus on positive, forward-thinking solutions rather than the assignment of culpability."

According to Griesel, crises can fall into several categories ranging from poor financial performance to product recalls. Issuing a detailed press release over wire services and holding a conference call to address shareholder questions are both good ideas in the wake of such a material event, she says. Openly taking responsibility for resolving the crisis and keeping your staff informed are also advised. "Every company should have in place a crisis communications plan," Griesel concludes. "Remember the immortal words of British statesman Lord Denis Healey: 'Follow the First Law of Holes: if you are in one, stop digging.'"

Griesel shared her perspectives on crisis communications in a blog post on the DGI website. To read the post in its entirety, please visit the following link: www.dgicomm.com/making-decisions-during-a-corporate-crisis/

About DGI

DGI is a full-service integrated corporate communications firm serving emerging growth companies in the life sciences and technology sectors. The professional team defines targeted investor relations programs and delivers thought-leading media and public relations placements for the full benefit of its clients. Always budget-conscious, DGI's carefully planned programs blend the best of traditional strategies with the opportunities of new media. When you're ready to go beyond branding, lead the discussion and engage the world-call us. 

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