SOURCE: eStara

March 20, 2007 08:30 ET

eStara Announces New Vice President of Local Media

Company to Enhance Focus on Connecting Local Buyers to Sellers via Search Engine and Internet Yellow Pages Partners

RESTON, VA -- (MARKET WIRE) -- March 20, 2007 -- eStara, the leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced the addition of industry veteran Shari Solis as vice president of sales, local media. Most recently with Cox AutoTrader and Who's Calling Inc., Solis has extensive experience in the call tracking space, working with advertisers to track and maximize the value of their campaigns.

Solis will help expand eStara's customer base -- which includes leading agencies and publishers such as Cox Newspapers, and -- in the local media space, and increase the usage of measurement tools to track local ad performance and capitalize on lead conversion for local advertisers.

"The addition of Shari to our team is critical as eStara navigates the marketplace for new applications of our Click Suite for Local Search, which includes industry-leading Click to Call and Call Tracking capabilities," said John Federman, CEO, eStara. "Shari's expertise will be a great asset as the company continues to deliver its key value proposition to customers: helping buyers and sellers connect."

While serving as vice president of sales at Who's Calling Inc., Solis was responsible for quadrupling the call monitoring company's revenue in four years. Solis previously held sales management positions at TravelClick Inc., and Entertainment Publications, Inc.

"Measuring voice leads is unquestionably a critical need for small businesses and Web publishers seeking to quantify the power of online advertising. Having compared eStara's Click Suite for Local Search offerings to other vendors, it's clear that eStara's offering is way ahead of the pack," said Solis. "I am very excited about the opportunity to work with such a dynamic company and to play a role in further establishing eStara as a leader in the local media market."

About eStara

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc.) (NASDAQ: ARTG). For more information, visit

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

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