June 12, 2006 09:07 ET

eStara Announces Partnership With Leading Contact Center Solutions Provider to Resell Click to Call

RESTON, VA--(CCNMatthews - June 12, 2006) - eStara, the leading provider of click to call, chat and call tracking solutions that convert online sales, today announced a partnership with BCE Elix, a Bell Canada company focused exclusively on contact center solutions. Through the partnership, BCE Elix will resell eStara's Click to Call technology as part of its contact center portfolio.

eStara's Click to Call allows online customers to interact, via voice, with a contact center agent with the click of a button. Conversations can be conducted through the user's PC, or via voice, by requesting an immediate callback from the contact center.

A core capability of eStara's Click to Call offering is the ability to pass all relevant session information in context to an agent for a richer dialogue as consumers move from the Web to a voice session. Cross-channel data passing ensures a seamless continuity of experience, by transferring information at the time of call initiation. Information can be displayed directly on the agent's screen, or can be used to trigger lookups into the company's own databases for a complete view of the customer (i.e. customer records, purchase history, billing information, etc.). This capability rounds out BCE Elix's suite of multi-channel contact technologies that include e-mail, Web chat and Web page synchronization.

"Sophisticated contact centers are taking new approaches to customer contact that ensure they're offering customers the right form of contact at the right time," said John Federman, CEO of eStara. "Click to Call solutions are a key component to empowering next-generation contact centers to increase sales conversions and improve customer satisfaction."

About eStara

EStara provides click to call, chat and call tracking solutions proven to convert online sales. Industry leaders use eStara's services to engage online customers with the right form of customer contact at the right time to increase sales, reduce website abandonment and improve customer loyalty. eStara drives online revenues for some of the world's most recognized brands, including, Apple Computer, Continental Airlines, DaimlerChrysler, Dell Financial Services, Hilton Hotels, Verizon's and Yahoo! UK & Ireland. Founded in 1999, eStara is a privately held company headquartered in Reston, VA. For additional information please visit

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