SOURCE: eStara

May 14, 2007 08:00 ET

eStara Establishes Customer Advisory Board

Leading Business Executives Gather to Share Best Practices for Ensuring Continuity of Customer Experience

RESTON, VA -- (MARKET WIRE) -- May 14, 2007 -- eStara, a leading provider of proactive conversion solutions for enhancing online sales and support initiatives, today announced the establishment of its Customer Advisory Board. In conjunction with ATG's annual user conference Insight Live 2007 earlier in the month, the company held its first Customer Advisory Meeting, featuring a diverse program of customer and analyst presentations focused on the multichannel customer experience. The meeting also served as a forum for customers to demonstrate innovative application of Click to Call and Click to Chat technology as well as eStara's newest capabilities, such as Save & Send, Form to Phone and A/B testing.

"This meeting provided an invaluable opportunity for industry leaders to pave the way for innovation in online sales and marketing," says John Federman, CEO of eStara. "At eStara, we've always benefited by the process of evolving our solutions to meet the unique requirements of leading enterprises. By formalizing this process and by sharing this knowledge across industries, these executives are gaining valuable insight that can be leveraged to accelerate innovation in their own markets."

Conference attendees included executives from Allstate, American Express, Best Buy, Continental Airlines, EchoStar Satellite, Hotels.com, HSBC, LendingTree, and TD Canada Trust.

About eStara:

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and SuperPages.com -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc.) (NASDAQ: ARTG). For more information, visit www.eStara.com.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

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