SOURCE: eStara

November 29, 2007 12:22 ET

eStara Unveils Results of Total Economic Impact Study for Click to Call in Financial Services Industry

Industry Experts to Share Key Findings on Click to Call's ROI in Financial Services Sector During Free Webinar

RESTON, VA--(Marketwire - November 29, 2007) -


Who:    Brad Strothkamp, Senior Analyst, Forrester Research and Nancy
        Liberman, Senior Director, Marketing, eStara


What:   Financial Services organizations looking to generate sales and
        improve contact center efficiency are increasingly implementing
        interactive customer service tools like click to call on their Web
        sites.  While many marketers cite click to call's ability to
        increase conversion rates, and reduce Web site and application
        abandonment, to date there has been a dearth of third-party data
        that demonstrates the overall financial impact associated with this
        technology in a large enterprise setting.

        Join Brad Strothkamp, Senior Analyst at Forrester Research, and
        Nancy Liberman, Senior Director, Marketing, at eStara, as they
        address the market drivers behind implementing live help on
        financial services sites and the results of the Total Economic
        Impact study commissioned by eStara.  The study, which profiled
        four organizations, two Fortune 500 retailers and two multinational
        financial services companies, provides details on the ROI, benefits
        and costs associated with implementing eStara Click to Call.  This
        Webinar will focus on the financial services portion of the study.

        During this Webinar, attendees will see:

        --  Click to Call's impact on corporate resources
        --  The business benefits of Click to Call
        --  Detailed calculations of Click to Call's total value

When:   Wednesday, December 5, 2007
        11:00 a.m. - 12:00 p.m. EST


Where:  Online - To register, please visit:
https://www1.gotomeeting.com/register/968774179?Portal=www.gotomeeting.com


About eStara

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, Chrysler, Dell Financial Services, and Superpages.com -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is owned by ATG (Art Technology Group, Inc.) (NASDAQ: ARTG). For more information, visit www.eStara.com.

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at http://www.sec.gov. Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

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