SOURCE: eStara

April 11, 2007 09:00 ET

eStara's Cid Jenkins Joins Panel at Net.Finance 2007 Conference

Will Discuss the Challenges of Multi-Channel Integration Alongside Leading Financial Services Executives

RESTON, VA -- (MARKET WIRE) -- April 11, 2007 --

What: The unification of marketing strategies has been a major priority within the financial services industry. While more customers are conducting research online, many are still choosing offline channels when purchasing financial services products. However, the level of influence that the online channel exerts on offline sales is tremendous, and companies recognize the need to integrate sales and marketing efforts across these channels to improve customer loyalty and brand image. Simply stringing together disparate strategies does not provide a consistent message or customer experience across channels.

In a Net.Finance panel featuring some of the world's largest financial industry brands, Cid Jenkins, eStara's senior vice president of sales, North America, will discuss how to integrate online and phone channels to ensure a continuity of experience for consumers. Jenkins will discuss how leading financial services companies, including Dell Financial Services, Harris Bank and TD Canada Trust, have utilized technology like eStara's Click to Call and Click to Chat to provide high quality service and improve customer satisfaction.

"Consistency, in both service and messaging, is a daunting challenge that must be addressed if profitable, long-term customer relationships are to be established," Jenkins commented. "As the complexity of financial services products available online increases, so too does the need to offer customers proactive assistance during the shopping process. Leading companies are finding that engaging customers with Click to Call and Click to Chat not only improves contact center efficiency, but increase conversions by bridging the gap between online and offline sales channels."

Who:   Cid Jenkins, Senior Vice President, Sales, eStara

When:  Tuesday, April 17, 2007
       3:35 p.m. PDT

Where: Net.Finance 2007: Addressing the Complex Challenges of Multi-Channel
       Camelback Inn
       Scottsdale, AZ
About Net.Finance 2007

Now in its 6th year, Net.Finance is the definitive conference for Senior Marketing and Ecommerce Executives from Financial Services Institutions looking to integrate their online and offline strategies. Learn from more than 35 marketing and e-commerce visionaries who face the challenges you're facing -- each one will analyze the successful and profitable strategies that keep their institutions "top of mind" for both their customers and competitors. Not only will you take away immediate actionable strategies, but forge lasting relationships with more than 250 marketing and e-commerce executives.

About eStara:

eStara is a leading provider of proactive conversion solutions for enhancing online sales. The world's most recognized brands -- including Continental Airlines, DaimlerChrysler, Dell Financial Services, and -- leverage eStara's OnDemand services to engage customers with the right form of contact at the right time to increase revenue, reduce website abandonment and improve customer satisfaction. eStara is a wholly owned subsidiary of ATG (Art Technology Group, Inc.) (NASDAQ: ARTG). For more information, visit

This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. Further details on these risks are set forth in ATG's filings with the Securities and Exchange Commission. These filings are available free of charge on a website maintained by the SEC at Additional risk factors related to the subject matter of this press release include: the possibility that eStara's product and service deployments will not be successful, on time or significantly enhance the user's Internet experience; the need to adapt to rapid changes so products and services do not become obsolete; the possibility of errors in eStara's software products and services; the possibility that eStara's offerings will not enhance its customers' online sales or otherwise provide the expected benefits to its customers; and the possibility that eStara's product strategy may change in the future. eStara and ATG undertake no obligation to update any of the forward-looking statements after the date of this press release.

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