SOURCE: The Estate Vault, Inc.

October 15, 2009 09:45 ET

The Estate Vault, Inc. Targets Travel Industry With Value-Added Services Available Thru Its Newly Developed Travel Vault Portal

LAS VEGAS, NV--(Marketwire - October 15, 2009) - The Estate Vault, Inc. (PINKSHEETS: TEVI), a leading provider of comprehensive electronic repository services for consolidating and protecting medical, personal financial, and legal records, announced today that it has developed a new safe, secure and confidential travel portal service, www.mpcsv.com, architected on The Estate Vault's proprietary technology platform.

Boyd Soussana, CEO, Estate Vault, stated, "For 2009 and into 2010 the travel industry will be continuing to face challenging times. Consumers' budgets are tight, and they are cutting down on unnecessary expenses. When the middle class goes on a vacation, it is on a smaller budget while both corporate and business travel budgets are tight as well. The travel industry is acutely aware of this problem. Most airlines have cut routes and reduced the total number of seats available. Travel providers of nearly all types are competing fiercely and are offering their customers special inducements and packages." Boyd concluded, "Our Travel Vault product will be targeted as a value-add service to travel organizations, to offer to their clients. Having the ability to travel with a personal credit-card sized USB device that can store a client's digital medical records, electronic copy of their passport and also having access to all personal, legal and financial documents from any internet device provides much needed peace of mind to a business or family traveler."

Recently Hotel News Resource released a report entitled 2009 Industry Outlook: Tourism, Hospitality & Leisure. With economic conditions becoming more challenging by the day, building brand value is more important than ever. The competition for customers and market share is expected to intensify in 2009; therefore, the ability of a hotel, restaurant and cruise line or vacation destination to crisply define and consistently deliver on a distinct brand promise can help to increase demand and build customer loyalty. The hotel sector, particularly high-end properties, generally has been effective at building brand value. The airline sector appears to be doing less to build brand loyalty. Airlines' practices of cutting flights, adding extra-baggage and additional surcharges, and failing to treat frequent flyers differently from occasional travelers, are eroding both their brand value and their customers' brand experience. All companies need to make their customers feel special, particularly when there is more competition for fewer discretionary dollars.

Boyd Soussana added, "Effective brand loyalty programs can often contribute significantly to a hotel's total paid lodging room nights. Many hospitality providers are improving their loyalty program effectiveness through a combination of rewards (e.g., points, miles and merchandise) and awards recognition. As economic pressures change individuals' travel behaviors, it is increasingly important to connect with loyal customers on an emotional level and to develop innovative approaches to increase the value of their membership programs. The Travel Vault product has been developed by listening to our partners, clients and family members. Overall this product will have tremendous appeal to organizations looking to provide a unique service to their very loyal customers. Customers will love the simplicity and peace of mind in being able to access and share their personal medical or legal information from anywhere in the world."

About The Estate Vault, Inc.

The Estate Vault, Inc. was developed as a user-friendly solution for the daunting task of organizing and storing all financial, personal, legal and medical documents and information, up to date and in a single, secured location. Together with its strategic product partners, The Estate Vault has packaged its unique "information vault" application into the end-user's choice of three distinct computer-based mediums: locally or PC-based, Web-based, and USB flash drive-based, the latter of which not only stores the user's information but also includes the executable application housed internally. All three methods enable the end-user secured, autonomous control of the storage and retrieval of the stored data.

The Estate Vault intends to become the leader in value-added products and services to the financial services and direct to consumer industry by providing a product and service at a low price point and then leveraging patent pending technology known as IntelliAD and IntelliBrand to maximize brand awareness. For additional information, please visit: www.estatevault.com.

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