SOURCE: Esterline Technologies

Esterline Technologies

September 10, 2013 16:05 ET

Esterline Promotes Business Group President to Corporate Strategic Marketing Role

Michel Potvin Will Be the Company's New Vice President of Corporate Strategy

BELLEVUE, WA--(Marketwired - Sep 10, 2013) - Esterline Corporation (NYSE: ESL), (, a leading specialty manufacturer serving global aerospace and defense markets, today announced that Michel Potvin will serve in a new role for the $2 billion company as Vice President, Corporate Marketing & Strategy. 

Potvin has led one of Esterline's major business platforms, Esterline Control Systems, for more than two years. Esterline Control Systems is a group of four U.S. companies making valued Korry®, Mason, and BVR control products as well as offering Avista software services.

Esterline President & CEO, Brad Lawrence, said, "I see substantial opportunity for Esterline to leverage the strengths of its established business niches and go to market as a combined organization. Michel's prior experience and innovative, high-energy leadership abilities make him the right person to guide our market strategy and keep Esterline products on the leading edge of the industry."

Lawrence said the VP of Marketing & Strategy will be responsible for developing a more centralized customer interface and point of contact as well as a collaborative sales strategy. Potvin will be leading the corporate strategic planning process, including coordination of platform- and segment-level planning activity. In addition, he will be researching how Esterline products can better serve their markets going forward while remaining competitive in an ever-changing industry.

Potvin joined Esterline as a Platform President in 2011, coming from L-3 Communications where he was Vice President at their Canadian division, L-3 MAS. He also has prior management experience with Lockheed Martin and Invensys Process Systems and is a graduate of the University of Quebec with an industrial engineering degree. He also completed graduate studies in project management and an executive management program at the Queen's University School of Business in Ontario.

About Esterline:
Esterline Corporation is a leading worldwide supplier to the aerospace and defense industry specializing in three core business segments: Advanced Materials; Avionics & Controls; and Sensors & Systems. With annual sales of approximately $2 billion, Esterline employs roughly 12,000 people worldwide and is headquartered in Bellevue, Wash.

Operations within the Advanced Materials segment focus on technologies including high-temperature-resistant materials and components used for a wide range of military and commercial aerospace purposes, and combustible ordnance and electronic warfare countermeasure products.

Operations within the Avionics & Controls segment focus on technology interface systems for commercial and military aircraft and similar devices for land- and sea-based military vehicles, cockpit integration systems, secure communications systems, specialized medical equipment, and other high-end industrial and gaming applications.

The Sensors & Systems segment includes operations that produce high-precision temperature and pressure sensors, specialized harsh-environment connectors, electrical power distribution equipment, and other related systems principally for aerospace and defense customers.