SOURCE: Estroven

Estroven

July 15, 2015 12:03 ET

Estroven® Launches New Two-In-One Intimacy Kit for Women

CROMWELL, CT--(Marketwired - July 15, 2015) - With 90 percent of menopausal women reporting both a loss in sexual drive and vaginal dryness,† Estroven, the safe, multi-symptom menopause relief brand, was prompted to create a new product that addressed these complaints*. The first product to offer two convenient solutions, the Estroven Intimacy Kit includes a dietary supplement to support a healthy libido* and a vaginal moisturizer designed to foster intimacy between menopausal women and their partners.

The dual-packaged kit is drug and estrogen-free. The supplement contains a safe, naturally-sourced blend of ingredients including Magnolia Bark, which helps promote healthy mood and desire for sex, and Black Cohosh along with clinically-proven Soy Isoflavones, to help reduce the frequency and severity of hot flashes and night sweats.* To address vaginal dryness, the water-based moisturizer/lubricant supplements the body's natural moisture to enhance the ease and comfort of intimate sexual activity.

The decision to offer the products together was Estroven's solution to the specific needs of the menopausal woman. "Libido and lubrication are two essential pieces of the puzzle in a healthy intimate relationship. When women experience a decline in these areas, caused by menopause, it can be very frustrating for both partners," says Donnica Moore, MD^, women's health expert and Editor-in-Chief of Women's Health for Life. "This is why a product like the Estroven Intimacy Kit can be useful: because it helps address multiple symptoms, women can focus on connecting with their partners."*

Moore, who also serves as a physician educator, will be joined by licensed Psychotherapist and Relationship Expert, Rachel A. Sussman, LCSW^, on Estroven's "Rediscover Your Sense of Sex" online destination. The recently-unveiled digital experience provides resources and guidance to women who are searching for answers to their intimacy questions, with tips and videos from experts such as Moore and Sussman on how to enhance one's sex life through the five senses.

"As leaders in the menopausal category, we have an obligation to provide a safe and trusted community for women to turn to so they know they're not alone," says Beth Wall, Estroven Brand Manager at i-Health, Inc. "That's why we've not only created this product--which helps women with their sex lives as a whole--we've extended this effort into the digital space at Estroven.com/intimacy where women can learn more about how to navigate, and enjoy, sex during menopause."

The Estroven Intimacy Kit will be available on shelves nationally in July 2015 with a suggested retail price of $19.99--$24.99 for 30 caplets and vaginal lubricant. For more information about the New Estroven Intimacy Kit and to access the "Rediscover Your Sense of Sex" experience, visit Estroven.com/Intimacy.

About Estroven:

Established in 1997, Estroven is the leading dietary supplement brand addressing the symptoms of menopause.* Holding the #1 market share position in the U.S., only Estroven has a full line of products that provide safe, multi-symptom menopause relief so women can feel like themselves again.* Each product contains naturally sourced ingredients that go beyond hot flashes and night sweats to relieve another bothersome symptom, i.e., irritability, sleep, energy, memory and concentration issues and weight management.* Chosen by nearly a million women for menopause relief each year and recognized as the #1 Pharmacist Recommended menopause brand††, Estroven is distributed by i-Health, Inc., of Cromwell, CT.

Estroven® used under license by i-Health, Inc.

BuzzBack Estroven Intimacy Survey Results, March 2015

†† #1 Pharmacist recommended menopause brand based on 2015

Pharmacy Times OTC Survey

^ Paid spokesperson for Estroven®

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

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