SOURCE: ESTsoft

ESTsoft

January 05, 2011 07:55 ET

ESTsoft Desktop Utilities ALTools Is Ready to Take on U.S. Consumer Market With All-New Anti-Virus Software

With Over 25 Million Users, This Asian Tiger Is Yet to Be Known in the U.S.

SAN JOSE, CA--(Marketwire - January 5, 2011) - ESTsoft [www.estsoft.com], the Asian market leader in desktop utilities and developer of the ALTools suite, providing file compression, image viewer, media player, and newly added anti-virus software, today announced the company's readiness to launch their products in the U.S. consumer market. With the support of strategic partnerships and over 25 million users under their belt, the leading Korean company is now reaching out to American markets which will benefit from the company's international software solutions and compatibility.

"Having gained considerable market presence in the Asian regions, we are excited for the opportunity to take our products to the U.S. market," said Chief Director of ALTools Sung Min Cho. "Specially packaged as an all-in-one, easy-to-use bundle, our innovative computer-based applications promise to boost internet browser performance and deliver affordable, fast and secure internet browsing to PC users across America."

Over the last several years, ESTsoft has added a number of very successful utilities to increase revenue in a number of markets, ranging from software utilities to gaming applications. The company successfully managed to convert the majority of its freeware users to corporate paying customers. ESTsoft came to prominence with ALZip, a file compression utility. ALZip has proven to be a valuable tool for international companies because of its support for a variety of international file formats, unlike its competitors, such as WinZip, which only supports American document types.

ESTsoft is the winner of the top ten hottest Korean companies selected by the Korea Trade and Investment Promotion Agency (KOTRA).

About ESTsoft
ESTsoft has been an innovative leader in the software industry since it was founded in 1993. Their products are used by more than 90% of the PC users in Korea, including universities, government agencies, and businesses. Their reputation for innovation and response to consumer needs has helped fuel their expansion beyond the Asian market. For more information about ESTsoft, visit www.estsoft.com.

About Korea Software Promotion Center
The Korea Software Promotion Center, established under the auspices of the Korea Trade and Investment Promotion Agency (KOTRA) of Silicon Valley, assists emerging Korean software companies to expand into the North and Latin American markets. For more information please visit http://www.kotrasv.org.