August 17, 2005 07:45 ET

ESYNC and Dawn Food Products, the Right Mix for Successful Implementations!

17 Site Deployment of Custom WMS in Response to FDA Ruling Under Bioterrorism Act

TOLEDO, OH -- (MARKET WIRE) -- August 17, 2005 -- ESYNC, a leading supply chain consulting firm, and Dawn Food Products, Inc. (Dawn Foods), one of the world's largest full-service, family-owned baking industry suppliers, have partnered for a supply chain execution system deployment project. ESYNC will be spearheading the implementation and rollout of Dawn Foods' existing WMS application to seventeen (17) sites across the United States, Mexico and Canada by December of 2005. The rollout is in response to the final rule by the FDA on the establishment and maintenance of records for U.S. human and animal food under the Bioterrorism Act. For ESYNC and Dawn Foods, this project includes:

--  Project Roadmap containing resource allocation, task detail, timeline,
--  Program / Project Management (multiple teams)
--  Implementation and integration of a custom WMS that provides complete
    lot control and visibility across the Dawn Foods supply chain network
--  Comprehensive training sessions
--  On-site support for 24 x 7 operations
Charlie Massoglia, CIO for Dawn Foods, says, "When you are under a mandated deadline, you want dependable, experienced and knowledgeable resources that know how to execute a plan. We selected ESYNC for this project not only because they met the criteria, but they also have a comprehensive implementation methodology and rollout strategy."

ESYNC Principal and Co-founder, John Sidell, says, "We realize the critical nature of this project for Dawn Foods and are proud to have been selected as their trusted partner. Given the solid support we've received from Dawn Foods, we are confident this project will be delivered in time to meet the mandate."


Dawn Food Products, Inc. is one of the world's largest independently owned bakery manufacturers and distributors as well as one of the nation's oldest manufacturers of bakery mixes and bases. Since 1920, Dawn's dedicated employees, outstanding products and valued customers have made the Dawn name synonymous with excellence. American-owned and operated, Dawn currently supplies a complete line of high-quality, consistent mixes, bases, icings, glazes, fillings, ready-to-bake products, and ready baked products and equipment to the food industry worldwide.


ESYNC specializes in providing operations consulting, facility engineering, AIDC and RFID deployment and systems implementation and integration services for supply chain execution initiatives. ESYNC's staff offers a unique blend of operations knowledge, engineering discipline and information technology expertise not found in traditional consulting firms. ESYNC has the resources and expertise to deliver on small, focused projects as well as larger scale, complex implementations. For more information, e-mail, telephone 419.842.2210 x.22, or visit

Contact Information

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    (419) 842-2210 X 22