Care Canada

Care Canada

November 17, 2008 08:30 ET

etalk Host Tanya Kim Travels to Zambia With CARE Canada to Launch the I Am Powerful Campaign

TORONTO, ONTARIO--(Marketwire - Nov. 17, 2008) -

Editors Note: A photo and video are included with this press release.

On November 20, 2008, etalk host Tanya Kim will travel to Zambia to generate awareness and gain first-hand knowledge of the strength and resiliency of women in the developing world. As CARE Canada officially announces its I Am Powerful campaign, Tanya Kim embarks on a journey to hear how strong women there define the word 'powerful'.

"Tanya is a woman of strength with a passion for bringing positive change to the world around her. She has achieved success and recognition through her own hard work, embodying the spirit of I Am Powerful," says Jessica Tomlin, Director of CARE Canada's Women's Platform. "She is a role model, both for Canadian women and all women that CARE empowers around the world."

Tanya will be participating in a variety of CARE projects abroad, including ones that reduce the rates of preventable diseases in young children; projects that support victims of sexual and gender-based violence; initiatives that improve access to quality education for orphans and vulnerable children in community schools; and activities that reduce food insecurity and increase resiliency. She will have the opportunity to speak with local women, hear their personal stories, work alongside local volunteers and community members, and participate in awareness discussions.

"When the opportunity to work alongside CARE arose, I jumped at the chance," said Kim. "I share CARE's belief that when you empower a woman, you also empower her family, her community and her nation. I am committed to doing whatever I can to assist CARE in achieving its goals to improving the quality of lives of women around the world."

I Am Powerful acknowledges that women are key agents of change and are at the heart of global poverty eradication efforts, forming 70% of CARE's beneficiaries around the world. Yet despite this reality, these women are often depicted as being victims to their fate; as being powerless. I AM POWERFUL is focused on conveying positive images of strength and determination, giving the Canadian public the knowledge that women in the developing world are in fact forces in the fight to end poverty.

CARE identifies that women are one of the greatest and most untapped resources in the developing world, who are willing and striving everyday to make life better for their children and their communities.

Currently, women remain one of the most marginalized and excluded groups, forming 70% of the world's poorest people (those surviving on less than 1$/day).

CARE knows that as long as women struggle against oppression and injustice, families and communities will continue to fall short of their full potential. This campaign is meant to inspire Canadians through sharing the stories of powerful women who are making incredible strides towards eliminating poverty around the world.

As host of Canada's most-watched entertainment newsmagazine etalk, Tanya Kim is a leading authority on music, pop culture and the entertainment industry. Tanya has travelled all over the globe to interview some of the world's biggest celebrities, including David Bowie, Janet Jackson, Kanye West and Coldplay. She has reported live from the Grammys, the Junos and the Academy Awards. In 2007, she reported live from London during both the Concert for Diana and Live Earth.

Kim turns her attention from the celebrity spotlight to join CARE in tackling the roots of poverty in the poorest communities around the globe and to create a world where every single person, in particular women and young girls, can contribute to positive change.

For more than 60 years CARE has worked on the front lines to empower communities in need and to improve living conditions throughout the developing world. Today, in over 70 countries, CARE provides long-term development and economic empowerment to communities facing challenges like HIV and AIDS, gender inequality, natural disasters and conflict. The organization places special focus on working alongside vulnerable women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. Together, we can create a world where every person has the opportunity to realize their potential.

There are many ways to get involved with CARE. Canadians can visit the CARE website at:

To view the photo, please visit the following link:

To view the video, please visit the following link:

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