SOURCE: Entertainment Technology Center @ USC

Entertainment Technology Center @ USC

May 22, 2013 14:30 ET

ETC@USC Announces Collaborative Effort for Next Generation Motion Picture & Media Production, Distribution and Consumption in the Cloud

LOS ANGELES, CA--(Marketwired - May 22, 2013) -  The Entertainment Technology Center @ the University of Southern California (ETC) launched "Production in the Cloud," a new project that brings together key media and cloud-resource leaders to develop guidelines and accelerate innovation and adoption of next-gen cloud-based content creation, production, and distribution tools and processes. Senior executives from the six major studios in coordination with Rackspace, EMC, EVault, Dell and other cloud companies convened recently to serve as governing body to collectively guide this process. The project is looking at the entire life cycle of film and media production, from pre-production collaboration and production, to marketing, distribution and all the way through archiving. 

The major technology shift in the entertainment industry from film to digital medium and the corresponding transition to digital asset creation, management and distribution brings an urgency to identify the fundamental elements of next-gen workflow that should be common to all solutions. 

"When there is no effort to define guidelines for the framework of an emerging technology," noted Ken Williams, ETC executive director and CEO, "multiple formats evolve and battle for supremacy, bringing uncertainty, inefficiency, and confusion to the marketplace. This effort will work to avoid those pitfalls."

"This is an opportunity to rethink workflows and explore the adoption of various cloud-based tools and services for the future of film and media creation, production and distribution," said Erik Weaver, project lead at ETC.

Further details/additional quotes here.

Interested companies should contact Erik Weaver eweaver@etcusc.org to discuss participation in this initiative. 

The Entertainment Technology Center @ the University of Southern California (ETC) is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content. As an organization within the USC School of Cinematic Arts, ETC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends.

Contact Information

  • Contact:
    Erik Weaver
    Lead, Production in the Cloud Project
    Email Contact