May 06, 2008 06:30 ET

Etelcharge Signs CinemaNow as First Digital Merchant

Subscribers Can Purchase Premier Movies, TV Shows and Music Videos Through Industry First -- Electronic Bill-Through-Phone Gift Certificates Due Out May 15th

DESOTO, TX--(Marketwire - May 6, 2008) - (OTCBB: ETLC), the new online way to pay™, today announced that the Company has entered into an agreement with CinemaNow, an innovator and leader in the multi-billion dollar industry of online entertainment, to allow Etelcharge subscribers to purchase and download movies, TV shows and music videos. This agreement represents Etelcharge's first significant offering to subscribers utilizing its Version 3.0 technology, including social networking and its alternative payment systems, as well as a host of traditional payment options.

Etelcharge concurrently announced that it is the first to market with its technology to enable Digital Gift Certificates in the bill-through-phone bill market.

"We promised we'd launch our Version 3.0 by May 15th and we are fulfilling that commitment," stated Rob Howe, Etelcharge CEO. "Moreover, we're launching 3.0 with an extra bang, because our members have the ability to immediately purchase premier digital entertainment from CinemaNow. Members will be able to access CinemaNow's offerings including Download-to-Own, Pay-per-View and Burn-to-DVD options. We believe our new relationship with CinemaNow, a major, top-tier electronic entertainment merchant that delivers high-quality Hollywood movies, TV shows and music videos directly to consumers, unquestionably demonstrates our ability to bring the latest products to a new market and meet consumer demands. The time has come to subscribe to Etelcharge and to look carefully at the Company's new fundamentals and potential," Howe concluded.

About CinemaNow

CinemaNow, Inc. ( is an innovator in digital entertainment technology, delivering high-quality Hollywood movies, TV shows and music videos to users across multiple platforms. Founded in 1999, CinemaNow has partnered with some of the biggest brands in consumer electronics and digital entertainment including ARCHOS, EchoStar Communications, Hewlett-Packard, Macrovision, Microsoft, Samsung, Sonic Solutions and Technicolor to deliver thousands of video titles directly to consumers. CinemaNow works with more than 250 licensors including 20th Century Fox, Disney, EMI, HDNet, IFC, Lionsgate, MGM, Miramax, NBC Universal, Paramount Pictures, Sony, Sundance Channel, Vivendi Entertainment and Warner Bros.

About (OTCBB: ETLC), the first Web 2.0 online payment system, provides online shoppers the ability to charge approved transactions to their telephone bill. While addressing the concerns online shoppers have about identity fraud and identity theft, the Etelcharge payment option is also a perfect match for the millions of individuals without a credit card, or even a bank account. For more information, go to

This news release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements involve a number of known and unknown risks and uncertainties that may cause, Inc. and actual results or outcomes to be materially different from those anticipated and discussed herein. These include its historical lack of profitability, limited working capital, the need for additional capital, end-use customers' acceptance of new products and actual demand, the need for, Inc. to manage its growth, and other risks associated.

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