September 10, 2007 11:08 ET Brings on Top Finance Executive

Chairman and CEO, Howe, Adds to His Team

DESOTO, TX--(Marketwire - September 10, 2007) - (OTCBB: ETLC), the new online way to pay, Chairman and CEO Rob Howe today announced that the Company has hired Robyn Gatch-Priest to head its finance organization. Gatch-Priest, formerly a Vice President and Assistant Treasurer of CompUSA corporate, joins the company as a consultant.

"Robyn has a distinguished background, having previously served as a finance executive in public companies. She has also been a CFO. Robyn injects solid business discipline and strict business control procedures into our operations. Her background and experience in the detailed specifics of retail finance and online merchant sales will also provide invaluable guidance to our development team as they complete the order and transaction audit processes and procedures of our payment system. Experience, expertise, professionalism -- we're fortunate to have Robyn on our team," Howe said.

About (OTCBB: ETLC), the first Web 2.0 online payment system, provides online shoppers the ability to charge approved transactions to their telephone bill. While addressing the concerns online shoppers have about identity fraud and identity theft, the Etelcharge payment option is also a perfect match for the millions of individuals without a credit card, or even a bank account. For more information, go to

This news release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The statements involve a number of known and unknown risks and uncertainties that may cause, Inc. and actual results or outcomes to be materially different from those anticipated and discussed herein. These include its historical lack of profitability, limited working capital, the need for additional capital, end-use customers' acceptance of new products and actual demand, the need for, Inc. to manage its growth, and other risks associated.

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