SOURCE: Eternal Image, Inc.

November 08, 2006 09:45 ET

Eternal Image Announces Plans for Company's First National Magazine Advertising Placements as It Launches Second Phase of Direct Mail Campaign

Company Reaches Both Consumers and Industry Professionals With Magazine Advertisements and Direct Mail Campaign

FARMINGTON HILLS, MI -- (MARKET WIRE) -- November 8, 2006 -- Eternal Image, Inc. (PINKSHEETS: ETIM), a public company engaged in the design, manufacturing and marketing of official brand-name caskets and urns, today announced that it has launched the second phase of its direct mail campaign first outlined in a Press Release dated October 25, 2006, and has also placed insertion orders with various targeted magazine publications.

Phase two of the direct mail campaign follows the successful distribution of the Company's first round of direct mail literature that generated substantial product inquiries.

"As Eternal Image prepares to ship its Vatican Library Collection urns, it is crucial to establish familiarity with the nation's 18,000-plus Funeral Homes," said Clint Mytych, President of Eternal Image. "This direct-mail literature is making funeral directors everywhere familiar with our name and products. It is also generating sales in a very cost-effective manner."

In addition to the direct mail campaign, Eternal Image has signed a 6-month agreement with American Funeral Director magazine, the largest and most widely distributed industry publication. The company also entered into additional advertising contracts with Catholic Digest and has other advertising insertion orders pending. These advertisements will initially showcase the Company's Vatican Library Collection product line but eventually broaden to include other lines. The advertisement designs are currently in development and are awaiting internal and Licensor approval.

"We are more than pleased to have secured the ability for Eternal Image to advertise in these fine publications," Mytych noted. "We feel we have selected magazines that help us achieve our two-fold marketing strategy of reaching both funeral directors and consumers alike with tasteful advertising that is also respectful to the brands in our portfolio."

Eternal Image's magazine advertising campaigns begin January 2007.

SAFE HARBOR

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

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