SOURCE: Eternal Image, Inc.

June 23, 2006 08:30 ET

Eternal Image and Major League Baseball Sign Licensing Agreement for Urns and Caskets

NOVI, MI -- (MARKET WIRE) -- June 23, 2006 -- Baseball fans, some of the most devoted in all of sport, will soon be able to proclaim their loyalties in a whole new way. Eternal Image, Inc. (PINKSHEETS: ETIM), a public company engaged in the design, manufacturing, and marketing of customized designer caskets and urns, today announced it has signed a licensing agreement with Major League Baseball (MLB).

Under the terms of the licensing agreement, Eternal Image is authorized reproduce the names and logos of all 30 major league teams on a new line of caskets and urns. The products are in the development phase and delivery is planned for 2007.

"Millions of Major League Baseball fans wear caps, t-shirts and jackets to show their loyalties each day, while others have customized license plates on their cars, and linens, artwork and collectibles such as bobbleheads in their homes," said Clint Mytych, CEO of Eternal Image.

"The trend of including baseball in major lifecycle events is growing vastly: from birthdays to bar mitzvahs, weddings to anniversaries, fans incorporate baseball in nearly every aspect of life. This new line of team-specific funeral products opens a whole new market for our company -- a market that is just waiting for a way to make team loyalty a 'final' statement of a great passion in their lives," Mytych added.

Eternal Image remains committed to growing its line of licensed-brand funeral products. For more information, visit http://www.eternalimage.net.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," forecasts," potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

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