SOURCE: Eternal Image, Inc.

October 10, 2006 10:17 ET

Eternal Image Speeds Production of Major League Baseball® Urns Based on Enthusiastic Public Response

First Urns to Be Available by Opening Day 2007

FARMINGTON HILLS, MI -- (MARKET WIRE) -- October 10, 2006 -- Eternal Image, Inc. (PINKSHEETS: ETIM), a public company engaged in the design, manufacturing and marketing of customized designer caskets and urns, today announced that it has moved up the production of the first-ever licensed Major League Baseball® funeral urns due to enthusiastic public response.

"When we announced in June that we would be manufacturing and marketing the first-ever official Major League Baseball funeral products, requests from the public began pouring in," said Clint Mytych, CEO of Eternal Image. "We went back to the design table and accelerated our production so that we can bring the first urns to market in the first quarter of 2007 instead of the third quarter. The public response was both very gratifying and exhilarating and we are looking forward to making the products available in time for Opening Day 2007."

Eternal Image will roll out the product line in waves of six-to-eight teams. The first group of urns will include all four 2006 Championship Playoff Teams -- the Detroit Tigers, New York Mets, Oakland As, St. Louis Cardinals -- as well as the Boston Red Sox, Chicago Cubs, Los Angeles Dodgers and the New York Yankees. Additional groupings will be announced later in the year.

The company will also debut a corresponding line of Major League Baseball licensed caskets beginning in late 2007.

Eternal Image is headed to the National Funeral Directors Association Expo to showcase its complete line of licensed funeral products. The first production urn from The Vatican Library Collection will be on display. Those attending the show can receive more information about the Eternal Image hospitality suite by calling the company at 1-888-6-CASKET. Information about the product line can be found at www.eternalimage.net.

"Safe Harbor" Statement Under the Private Securities Litigation Reform Act of 1995

Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.

Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

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