SOURCE: Eternal Image, Inc.

October 25, 2006 10:04 ET

Eternal Image's Expanded Manufacturing Capabilities to Be Supported by National Marketing Efforts

Major Sales Campaign Follows Successful Debut at National Funeral Directors Expo

FARMINGTON HILLS, MI -- (MARKET WIRE) -- October 25, 2006 -- Eternal Image, Inc. (PINKSHEETS: ETIM), a public company engaged in the design, manufacturing and marketing of customized designer caskets and urns, today announced that it has launched the next phase of its fourth quarter sales and marketing efforts. A direct mail campaign entitled "You'd Think Someone Would Think of Something New" will reach more than 18,000 funeral homes in the United States during the next four weeks.

The campaign follows Eternal Image's successful debut at the 2006 National Funeral Directors Association Expo in Philadelphia last week which culminated in tremendous media attention.

"The phone calls from distributors and funeral homes interested in representing the products have been relentless since the Expo," said Clint Mytych, president of Eternal Image. "There is no doubt in our minds that these products have struck a nerve in the industry and in the general public. The marketing campaign is timed to capitalize on this reaction."

The 4Q sales and marketing effort, together with expanded manufacturing capabilities, is directly attributable to the Company's equity financing that increased the number of shares outstanding. (To view the specific share and float figures, visit

"Now that the Company is established in the market place, future financing shall be far less dilutive, providing needed capital for further growth," said Peter McGoldrick, president of Integrity IR, which represents Eternal Image.

As discussed in a news release distributed by Eternal Image on Monday (October 23), the company has moved forward production time on its American Kennel Club pet urns due to overwhelming distributor enthusiasm.

Mytych commented, "We are focused on building the business and its market share. As well, we are committed to increasing shareholder value in the near future by operating a profitable business. We believe that our strategy will be successful for all."


Statements in this press release relating to plans, strategies, economic performance and trends, projections of results of specific activities or investments, and other statements that are not descriptions of historical facts may be forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking information is inherently subject to risks and uncertainties, and actual results could differ materially from those currently anticipated due to a number of factors, which include but are not limited to, risk factors inherent in doing business. Forward-looking statements may be identified by terms such as "may," "will," "should," "could," "expects," "plans," "intends," "anticipates," "believes," "estimates," "predicts," "forecasts," "potential," or "continue," or similar terms or the negative of these terms.

Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. The company has no obligation to update these forward-looking statements.

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