SOURCE: Irdeto

April 10, 2007 06:30 ET

Ethnic Broadcasting Expands in U.S.

Irdeto to Secure U.S. Broadcast of Ethiopian Television Network for Home2US

BELLEVUE, WA -- (MARKET WIRE) -- April 10, 2007 -- Irdeto, the proven expert in content security for digital TV, IPTV and mobile, is the supplier of choice for Home2US Communications, Inc. and has been chosen to secure the broadcast of the Ethiopian Television Network (ETN) in the U.S. ETN is a 24/7 broadcast channel featuring a variety of news and entertainment programming. Home2US operates a premier open pay TV platform.

The new agreement strengthens Irdeto's ongoing relationship with Home2US, which offers a comprehensive suite of turnkey and a la carte services to broadcasters with support from SES AMERICOM. Services include comprehensive subscriber management, hardware provisioning and customer support.

"Popularity for ethnic broadcasting is growing rapidly to deliver the comforts of native broadcast programming from across the globe to ethnic audiences here in the U.S.," said Emrah Ozkan, president and CEO for Home2US. "With the addition of ETN to our program offerings, Home2US brings the more than 300,000 Ethiopian families now living in the U.S. a little closer to home with native-language news and entertainment."

"ETN is the first around the clock Ethiopian language channel to broadcast in the U.S. and is dedicated to promoting and preserving Ethiopia's diverse cultural and historical heritage," said Mulugeta Lule, CEO of ETN. "ETN hopes to bring Ethiopia closer to expatriates living in the U.S. and to help them keep their proud heritage alive."

In addition to ETN, Home2US selected Irdeto to secure its broadcast of Planeta TV, the largest Bulgarian television channel, and EURO-World's Croatian channels.

"Subscription-based satellite broadcasting ushers in new opportunities for operators with specialized programming to offer, especially as ethnic broadcasting grows," said Doug Lowther, vice president of sales and marketing for Irdeto. "Irdeto is a worldwide leader in securing ethnic and other niche broadcasts to people around the globe."

As a standards-based system, the Irdeto Digital TV content security solution is compatible with a wide range of set top boxes (STBs), compression equipment and subscriber management systems to deliver architecture flexibility for Home2US and its customers. The Irdeto Digital TV system delivers robust scalability through an array of optional modules that enable operators to start with a basic package, adding modules to grow their business as needed.

About Irdeto

Irdeto, the proven expert in content security, provides comprehensive solutions for content protection in digital TV, IPTV and mobile environments. Irdeto is a subsidiary of multinational media group Naspers (NASDAQ: NPSN) (JSE: NPN). The company's support, sales and R&D offices are located worldwide with corporate headquarters near Amsterdam, the Netherlands. Irdeto offers both hardware- and software-based solutions. The company works with an impressive list of leading industry partners to create end-to-end solutions for any pay media business. Irdeto's goal is to help operators increase content revenue by offering best-of-class security solutions supporting a wide range of revenue models. With the acquisition of competitor CryptoWorks in spring 2006, Irdeto now has more than 300 customers around the world. To contact your regional office or retrieve further information on the company, please visit www.irdeto.com.

About Home2US

Home2US Communications, Inc., based in Herndon, Virginia, is the operator of an open pay TV platform on the C- and Ku-band payload of SES AMERICOM's AMC-4 satellite. The company is enabling foreign broadcasters to distribute their prime television and radio channels to ethnic audiences in the United States. Home2US strives to offer a cost-effective alternative to broadcasters who wish to capitalize on the growing ethnic subscriber base in the U.S. Home2US aims to lower the barrier of entry and raise the service quality standards to broadcasters and the traditionally underserved customers seeking a better value from their service providers. Home2US has a strong record in delivering secure encryption and DRM platform solutions, which protect Pay TV channel revenue streams.

Contact Information

  • For further information about Irdeto please contact:

    Irdeto
    Ellie Sanchez
    Marketing - Americas
    Tel: +1 425 497 2800 x228
    E-mail: Email Contact

    Gabe Boeckman
    VisiTech PR
    Tel: +1 303 752 3552 x260
    E-mail: Email Contact