SOURCE: Packaged Facts

October 16, 2008 11:16 ET

Ethnic Health and Beauty Market Fueled by Products as Diverse as Its Clientele

NEW YORK, NY--(Marketwire - October 16, 2008) - The word "ethnic" in the U.S. health and beauty (HBC) market once conjured mostly images of products geared towards African Americans, but niche marketers have extended the ethnic HBC market to include products for people of Hispanic, Asian, Arab, Native American, South Asian, and other multicultural backgrounds. According to market research publisher Packaged Facts' all-new report, "Ethnic Hair, Beauty, and Cosmetics Products in the U.S., 6th Edition," conservative estimates are that the U.S. retail market for ethnic-specific haircare, makeup, and skincare products is continuing to experience robust growth in 2008 at nearly 7%. The market is forecasted to finish the year at nearly $2.6 billion.

For the foreseeable future, positive market growth will continue; U.S. retail sales of ethnic-specific HBC are expected to reach a record high, above $3.3 billion, by 2012. The increase during the four-year period is due largely in part to the continually growing ethnic population in the U.S., and the array of products designed to cater to their specific skincare, cosmetics and beauty needs and desires.

"Traditionally, marketers active in HBC products have sold some of the most chemically harsh items available, but today manufacturers are taking simple yet significant steps by adding a degree of natural or organic content to their products. This appeals to U.S. minorities who are widely regarded to favor not only gentler and safer HBC products, but greener ones as well," says Tatjana Meerman, Publisher of Packaged Facts.

"Ethnic Hair, Beauty, and Cosmetics Products in the U.S., 6th Edition" continues the series of Packaged Facts' biannual reports on the ethnic HBC market. This latest version analyzes the ethnic HBC market during the 2006-2008 period and forecasts beyond 2008; the report provides in-depth analysis and recommendations, and includes extensive demographic data from Simmons and BIGresearch. For further information visit: http://www.packagedfacts.com/Ethnic-Hair-Beauty-1474402/.

About Packaged Facts -- Packaged Facts, a division of Market Research Group, publishes market intelligence on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, demographics, pet, and financial products. Packaged Facts also offers a full range of custom research services. For more information contact Jenn Tekin at 240-747-3015 or jtekin@marketresearch.com.

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