SOURCE: Ethofy

July 16, 2013 11:00 ET

Ethofy Expands Kurryer™ by Adding Content Syndication Tools to Industry-Leading Social Sales Enablement Application

WatchGuard® Technologies Selects Kurryer for Powerful Feature Set Delivered at Low Cost

SEATTLE, WA--(Marketwired - Jul 16, 2013) - Ethofy, an innovative provider of Social Sales Enablement solutions, today announced that it has added content syndication tools to Kurryer™, the company's flagship application that helps sales-driven organizations increase the effectiveness and efficiency of their sales teams and channel partners through the use of highly mobile, highly personalized content delivery.

The company also announced that WatchGuard® Technologies, Inc., the global leader in business security solutions, has implemented Kurryer and its powerful new content syndication tools as part of its strategic sales initiatives. 

Kurryer's new content capabilities enables its clients' channel management teams to deploy content syndication that they otherwise couldn't, thereby bringing a new breath of content to channel partners and other sales targets, said Ethofy CEO Dan Frumin.

"The push in our industry is to democratize technology and make it easy to use, easy to manage and easy to deploy," Frumin said. "We want every company with a sales channel to have access to the best way to sell through these new models, and Kurryer's content syndication tools, combined with its other social sales capabilities, deliver a unique value proposition."

Using Kurryer (, businesses can improve sales performance in today's mobile business environment by leveraging the power of social selling. Kurryer enables sales teams to quickly create and share relevant, personalized, branded content with customers and prospects as well as easily manage social tools such as Twitter, and to use mobile devices to manage the process.

Kurryer's Content Syndicator™ enables a company to embed their microsites in their partner's websites. When changes or updates are made to the hosted content it automatically changes on all of their partners' sites.

"We selected Kurryer to support our sales efforts because it is easy to deploy, very cost effective and enables us to provide more features for our partners worldwide," said Grant Hegerberg, director, Web Communications. "The cost effectiveness of Kurryer's solution enables us to deliver more value to our channel partners and to our bottom line."

"In today's digital marketing and sales environment, customers and prospects are better informed than ever before and for channel partners to be successful, they need tools that are social, mobile and tailored for digital environments," Frumin said. "If a business has invested in digital sales and marketing strategies, then we can make their channel partners more successful."

Using Social Sales Enablement tools such as Kurryer, sales teams and their channel partners can deliver immediate, personally branded information tailored specifically to meet the needs and interests of a customer or prospect, Frumin said. This digital content is easily accessible via mobile or desktop platforms, demonstrating a deep understanding of the importance of speed, mobility and personalization in today's sale environment.

"In today's business environment, social selling often becomes the difference between winning and losing a deal," Frumin said. "By engaging customers in a personal manner and adding value at multiple points in their buying process, sales teams and channel partners can motivate prospects to become a customer."

Ethofy deployed the beta version of Kurryer in late 2012 with several customers, including business units at Microsoft, Frumin said. Because the beta version of the product was so well received, the company decided to accelerate the product release.

About Ethofy
Ethofy delivers social sales enablement solutions that have helped Microsoft, WatchGuard, Lenovo and other businesses, large and small, improve sales performance and make better business decisions through its flagship product, Kurryer™.

Kurryer enables organizations to connect with customers and partners quickly and efficiently by delivering a hosted solution that supports social media platforms, desktop and mobile devices. Kurryer contains an interactive reporting engine and supports a wide range of user interfaces. For information, please see

About WatchGuard Technologies, Inc.
WatchGuard® Technologies, Inc. is a global leader of business security solutions that intelligently combine industry standard hardware, Best-in-Class security features, and policy-based management tools. WatchGuard provides easy-to-use but enterprise-powerful protection to hundreds of thousands of businesses worldwide. The WatchGuard family of Smart Firewalls provides smart security through seamless integration of multiple security services; smart management by providing a single console for deploying and maintaining services; and smart unified threat management performance to ensure that customers of all sizes can securely operate at the pace of business. WatchGuard products are backed by WatchGuard LiveSecurity® Service, an innovative support program. WatchGuard is headquartered in Seattle, Wash. with offices throughout North America, Europe, Asia Pacific, and Latin America. To learn more, visit

WatchGuard is a registered trademark of WatchGuard Technologies, Inc. All other marks are property of their respective owners.

Contact Information

  • Media contact:

    Bob Silver
    Silver Strategic Communications for Ethofy
    Email Contact