SOURCE: ethology


September 06, 2012 04:00 ET

ethology Hires Agency and Fortune 500 Marketing Executive Larry K.H. Jenkins as President

PHOENIX, AZ--(Marketwire - Sep 6, 2012) - ethology, an integrated digital marketing agency for evolving consumer brands, announced its recent hire of Larry K.H. Jenkins as President. Jenkins brings 25 years of global leadership experience to ethology with digital agencies like Covario and iCrossing, and Fortune 500 brands Nestlé, Tyson, and Encompass. 

"Larry is an essential addition to support the continued rapid-growth of ethology," says Jeffrey Pruitt, Chairman and CEO for ethology. "Larry has decades of marketing experience with big international brands. His leadership and deep understanding of integrated marketing will help ethology advance as a digital marketing agency of record for consumer brands looking for deep insights into how their customers are activating and engaging in digital environments."

Jenkins started his career in sales and brand marketing for Nestlé and Tyson Foods. As the International and Military Vice President of Marketing & Sales for Tyson Foods, he directed global marketing, advertising, sales and product management in more than 45 countries. After a decade in CPG, Jenkins moved to services marketing, where he was the CMO of Encompass -- a Fortune 400 facility services company focused on the Industrial, Commercial, Governmental and Residential categories. Later, Jenkins held global Executive positions at digital marketing and search firms including iCrossing's Executive Vice President of Client Services/National Accounts, and Managing Director of Europe, where he led global expansion efforts into the United Kingdom and Germany.

"ethology is at a major inflection point in its growth," says Jenkins. "In less than three years, this agency has grown to 70 employees, quadrupled revenues, and added impressive category brands as clients. I'm thrilled to work with a talented and trusted team to drive growth and build ethology into the go-to integrated digital marketing agency for the biggest consumer brands in the world."

ethology partners with its clients' digital marketing teams and agency networks to optimize digital marketing results. Through its unique consumerist point of view and integrated delivery methodology, ethology helps drive organizational and agency network efficiency and maximize digital marketing budgets. ethology incorporates deep listening and intelligent cross-platform execution to build relationships with customers, and deliver the experience they want from the brands they love through integrated digital media channels.

About ethology:
ethology is the integrated digital marketing agency for evolving consumer brands. The company specializes in integrated, cross-platform content, search, social, and lifecycle marketing for clients in retail, CPG, travel and tourism, and a number of other industries. ethology has been in operation since 2009 and its portfolio includes brands like Conn's, LifeLock, US Bank and ConocoPhillips.

ethology is a portfolio company of Tallwave, a lean business accelerator and venture management company. ethology is headquartered in Phoenix, Arizona and has offices in Portland, Los Angeles, Chicago and Atlanta. For more information about ethology, visit or call 1.855.ethology.

About Tallwave:
Tallwave is a lean business accelerator specializing in validating, commercializing and scaling emerging technology and digital media ventures. Founded in 2010 by former senior executives from GoogleYahoo!Microsoft, and iCrossing, Tallwave helps businesses identify, achieve and sustain growth using lean-validation principles. Tallwave has successfully worked with over 25 companies in its Venture Accelerator and added four companies to its Venture Management portfolio.

Headquartered in Scottsdale, AZ, Tallwave has offices in San Francisco and Los Angeles. For more information about Tallwave, visit or call 602-840-0400.

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