SOURCE: ethology


October 18, 2012 09:39 ET

ethology & SOOH Media Featured at MIT Enterprise Forum Phoenix

Tallwave Portfolio Companies ethology and SOOH Media Selected as Featured Presenter and Exhibitor at October MIT Enterprise Forum Phoenix Event

PHOENIX, AZ--(Marketwire - Oct 18, 2012) - ethology, an integrated digital marketing agency for evolving consumer brands, and SOOH Media, the world's first social-out-of-home digital advertising network, have been selected to speak and exhibit at MIT Enterprise Forum Phoenix's "Digital Media Mania" event on October 23, 2012. ethology and SOOH Media are portfolio companies of Tallwave, a lean business accelerator and venture management company.

The MIT Enterprise Forum Phoenix holds a monthly seminar series that provides strategic insights into popular business sectors to support the growth of early stage technology entrepreneurs. The October "Digital Media Mania" event will address the evolution of digital technology, social media, and content consumption, and its role in disrupting and transforming traditional business models in the global economy.

Mike Corak, EVP of Strategy for ethology, will speak as a "Featured Entrepreneur" at the October MIT event. Corak will share his experiences in developing and implementing winning integrated digital strategies for major global brands like Coca-Cola, Nike, and FedEx. Corak will also highlight ethology's unique approach to executing highly integrated content, search, social, and lifecycle marketing strategies for its Fortune 1000 clients.

"The digital marketing world is changing every day, which is why it is so important to share experiences and insights at events like Digital Media Mania," said Mike Corak of ethology. "During my session I will discuss how ethology helps brands build digital programs from the consumer's point of view, and how brands can maximize the impact of their budget by leveraging integrated delivery of tactics to save time, money and resources."

In addition, Tallwave company SOOH Media will exhibit at MIT's Arizona Entrepreneurs Showcase, providing free photos through its interactive photo and video kiosks. SOOH Media's network of place-based kiosks are powered by a proprietary integrated social, local and mobile marketing software platform that connects brands with the consumers with whom they want to engage.

The MIT Entrepreneurs Forum Phoenix "Digital Media Mania" event will take place on October 23, 2012 from 5:30-8:00 p.m. at the Scottsdale Resort Hilton.

About ethology:
ethology is the integrated digital marketing agency for evolving consumer brands. The company specializes in integrated, cross-platform content, search, social, and lifecycle marketing for clients in retail, CPG, travel and tourism, and a number of other industries. ethology has been in operation since 2009 and its portfolio includes brands like Conn's, LifeLock, and ConocoPhillips.

ethology is a portfolio company of Tallwave, a lean business accelerator and venture management company. ethology is headquartered in Phoenix, Arizona and has offices in Portland, Los Angeles, Chicago and Atlanta. For more information about ethology, visit or call 1.855.ethology.

About SOOH:
SOOH Media is the world's first social-out-of-home network, providing on-premise, interactive photo and video booths that connect consumers and brands through an integrated digital advertising platform. SOOH Media helps digital out-of-home (DOOH) networks, agencies and brands improve digital engagement with their customers through a proprietary local, social, mobile marketing and sales platform.

SOOH Media is a portfolio company of Tallwave, a lean business accelerator and venture management company. SOOH Media is based in Phoenix, Arizona. For more information about SOOH Media, go to or call 866.743.5856.

About MIT Enterprise Forum Phoenix:
MIT Enterprise Forum Phoenix (MITEFPHX) is the Arizona chapter of the global, not for profit MIT Enterprise Forum. For more than thirty years, The MIT Enterprise Forum has been a platform for entrepreneurial networking, inspiration and education. We are a community of volunteers sharing resources, knowledge and a passion for entrepreneurship. Our goal is to build a community, connect technology entrepreneurs with capital, other resources, talent, industry experts and advisers.

The MIT Enterprise Forum Phoenix organization brings together local, national and even global leaders and entrepreneurs from real companies discussing real issues, providing everyone a front row seat to behind-the-scenes success. For more information, go to

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