SOURCE: Ethos Environmental, Inc.

March 31, 2008 09:00 ET

African Environmental Agencies Praise Effectiveness of Ethos FR®

U.S. Corporation Wins Award for Emissions-Lowering Fuel Reformulator

SAN DIEGO, CA--(Marketwire - March 31, 2008) - Ethos Environmental, Inc., (OTCBB: ETEV) a San Diego-based company, received the prestigious West African Institute of Direct Marketing Award for providing the best fuel-saving product in the region.

Ethos FR®, a blend of fuel reformulating esters that increase fuel efficiency while decreasing harmful emissions, is being used in several African countries to combat growing pollution problems.

John Chika Uyanwune, managing director of Chika Oil & Gas Ltd. and a distributor of Ethos FR® in Africa, commented that "the majority of African cars and trucks are older vehicles imported from Europe or Japan, with most vehicles over 8 years old. Engines used for that length of time -- especially under the harsh conditions and sub-standard maintenance common in Africa -- experience significant carbon build-up and a corresponding loss in fuel efficiency. Thus, African vehicles typically average only 75% fuel efficiency for Japanese cars and 50% for cars made in Europe. It has been estimated that Nigeria alone loses millions of dollars each day to widespread fuel inefficiency."

In Nigeria, the use of Ethos FR® has produced remarkable results on aging vehicles, with fuel efficiency returning close to 100% with continued use, and up to 20% improvement in fuel economy.

After a technical, scientific and economic evaluation of Ethos Fuel Reformulator, the Nigerian Federal Ministry of Environment has endorsed the use of Ethos FR® for its effectiveness in reducing fuel consumption and curbing harmful emissions. The Nigerian army, Union Bank Nigeria, and numerous additional organizations have implemented the use of Ethos FR®.

Elsewhere in Africa, Uganda's National Environment Management Authority (NEMA) is the organization charged with coordinating, monitoring and supervising all activities in the field of the environment. According to NEMA's managing director, Michael Kinyua, "the use of Ethos FR® increases efficiency of combustion, ultimately reducing emission of smoke and fuel usage. Ethos FR® boosts viscosity of lubricants making the engine last longer."

Ethos Environmental, Inc. is proud to provide a product that supports environmental efforts in Nigeria and Uganda, and will continue to share the benefits of Ethos FR® with countries across the African continent. For additional information, please visit www.ethosfr.com.

About Ethos Environmental, Inc.

Ethos Environmental, Inc., (OTCBB: ETEV) a San Diego-based corporation, is the manufacturer of award-winning fuel reformulating products that help industries meet environmental regulations and relieve skyrocketing fuel costs. By using Ethos FR®, commercial vehicles can increase fuel mileage between 7 percent and 19 percent while reducing harmful emissions by more than 30 percent. For more information about Ethos Environmental, Inc., visit www.ethosfr.com.

Forward-Looking Statements

Except for statements of historical fact, this news release contains certain "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, expectations, beliefs, plans and objectives regarding future activities. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Ethos Environmental to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop future assets, the ability to fund operations and changes in consumer and business habits and other factors over which Ethos Environmental, Inc., or any affiliates, has little or no control.

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