SOURCE: Ethos Environmental, Inc.

Ethos Environmental, Inc.

March 02, 2009 06:00 ET

Ethos Environmental, Inc. Teams With Thrive Worldwide to Launch Company-Owned Multi-Level Sales Network

Company Prepares to Launch ecoMates™, a Company-Owned 'Green Initiative' Distribution Network

SAN DIEGO, CA--(Marketwire - March 2, 2009) - Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based company, announced today it has engaged Thrive Worldwide, LLC, a company whose management team has over 50 years experience at designing compensation structures and management techniques resulting in hundreds of millions of dollars in direct sales. Thrive will be responsible for launching and managing the company-owned 'green-initiative' sales distribution network, ecoMates™.

ecoMates™ will directly market the company's flagship product, EthosFR® which has proven to reduce the carbon footprint of every vehicle that adds it to the fuel. By reducing the heat and friction in the engine, users will experience some gas economies and less engine repair. In addition to individual consumer use, Ethos FR® can easily integrate with larger fueling facilities giving the owners an effective and realistic carbon-reduction, pro-environmental marketing edge.

Thrive Worldwide, LLC CEO Jack Peterson said, "Ethos Environmental, Inc. has an irresistible product that lends itself perfectly to organizing like-minded people who can create an enormous force for distribution, while contributing to the betterment of our environment."

Corey P. Schlossmann, Chairman and CEO, said, "This team will provide an attractive compensation plan for the distributors, alongside infrastructure, recruitment and training. Further, Thrive will identify and deploy key executive management necessary to create and grow a world wide distribution network."

The Company previously contracted with a network marketing company with initial positive results.

Said Peterson, "When properly executed, a distribution network can expedite speed to market, and quickly outpace traditional marketing by bypassing traditional sales channels and vertically integrating the manufacturing company with the distribution network.

"ecoMates™ distributors will further their green mission by using live and on-demand streaming video web tools for conducting online 'green' opportunity meetings or sending green presentations via email, and thus eliminating heavy travel to meetings, direct mail, and associated costs."

These green, productivity web tools will also be made available to the public at large through ecoMates™ distributors. Said Peterson, "ecoMates™ will help fill the multi-billion dollar online streaming media void with cutting-edge products, while simultaneously offering a complete 'green' and attractive home-based business for entrepreneurs looking to earn extra income, which includes just about everyone these days."

Peterson served as Vice President of Corporate Strategy and Development for NuSkin Enterprises from April 2006 to October 2008. Prior to this position, he served as VP of Business Development for NuSkin's Pharmanex division, where he led the acquisition, development and worldwide launch of the Pharmanex Bio-Photonic Scanner. This initiative produced over $1B in new revenues over a five-year period for the company.

Other Thrive principals include Craig Ellins and Amy Black. Ellins has more than 20 years experience in television and Internet direct marketing and is recognized as an expert in creating unique streaming video products, and computer network initiatives. Black also has extensive experience in the areas of internet marketing, government relations. Ellins and Black together created helloWorld, the first social network model for the direct sales industry.

Schlossmann said, "We believe that Ethos Environmental Inc.'s full potential will now be realized with company-owned sales and distribution channels."

For additional information, please visit www.ethosfr.com.

About Ethos Environmental, Inc.

Ethos Environmental, Inc. (OTCBB: ETEV), a San Diego-based corporation, is the manufacturer of award-winning fuel reformulating products that help industries meet environmental regulations and relieve skyrocketing fuel costs. By using Ethos FR®, commercial vehicles can increase fuel mileage between 7 percent and 19 percent while reducing harmful emissions by more than 30 percent. For more information about Ethos Environmental, Inc., visit www.ethosfr.com.

About Thrive Worldwide

Thrive Worldwide, LLC, a privately held Las Vegas-based company, is an expert team with over 50 years of experience in network marketing and direct sales specializing in startups, pre-launch strategies, compensation plans, online and offline products, training, operations, systems, administrative virtual office software, management and field leadership recruiting.

Forward-Looking Statements

Except for statements of historical fact, this news release contains certain "forward-looking statements" as defined by the Private Securities Litigation Reform Act of 1995, including, without limitation, expectations, beliefs, plans and objectives regarding future activities. Such forward-looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of Ethos Environmental to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include general economic and business conditions, the ability to acquire and develop future assets, the ability to fund operations and changes in consumer and business habits and other factors over which Ethos Environmental, Inc., or any affiliates, has little or no control.

Contact Information

  • Press Contact:
    Yasmine Rangel
    Ethos Environmental, Inc.
    619-575-6800
    yrangel@ethosfr.com

    Investor Contact:
    Financial Insights
    2082 SE Bristol, Suite 209
    Newport Beach, CA 92660
    888-572-7934