Ethos Identifies Gold Anomalies in the Coffee Fault, White Gold District, Yukon

VANCOUVER, BRITISH COLUMBIA--(Marketwire - July 12, 2011) - Ethos Capital Corp. (the "Company" or "Ethos") (TSX VENTURE:ECC)(OTCQX:ETHOF)(FRANKFURT:1ET) is pleased to report preliminary gold soil geochemical results from ongoing exploration at the Betty Property located southeast along-strike of Kaminak Gold Corporation's ("Kaminak") Coffee discovery in the White Gold District west-central Yukon Territory, Canada.

Ethos is currently exploring 4,963 claims covering an area of 1,038 square kilometers in the emerging White Gold District. Ethos' Betty Property, comprised of 730 claims covering 152 square kilometers, is situated immediately east of Kaminak's Coffee Property and covers approximately 15 kilometers of the highly prospective Coffee Fault.

Gold mineralization at Kaminak's flagship Coffee Property is associated with a regional scale structural corridor termed the "Coffee Fault". The Coffee Fault is defined by a pronounced east-west trending topographic and magnetic lineament that transects Ethos' Betty Property.

This part of the Dawson Range has not been glaciated and soil sampling, which has led to the Coffee and White Gold discoveries, is an important component in Ethos' 2011 exploration program and is a highly effective exploration tool for locating in-situ gold mineralization.

A total of 15,752 reconnaissance ridge-and-spur soil samples have been collected to date, which represents just over half of the 32,750 samples that will be collected during the 2011 exploration program. The soil collection program has been contracted to Ground Truth Exploration Inc. of Dawson City Yukon. Results from the Betty portion of this survey are reported herein.

Betty Property Preliminary Soil Results

A total of 3,875 reconnaissance ridge-and-spur soil samples representing 194 line kilometers of soil data have been collected from the Betty Property. Results have been received for 1,153 samples representing 30% of the samples collected at Betty. Results are therefore not comprehensive or complete, however significant gold-in-soil anomalies have been discovered.

Anomalous gold soil values up to 384 ppb occur along or immediately adjacent to a 5 kilometer-long segment of the highly prospective Coffee Fault. A second highly anomalous area occurs at the intersection of the Coffee Fault and the Dip Creek Fault defining a 3 square kilometer area of anomalous gold (597 ppb) and arsenic (920 ppm). Follow-up prospecting has identified quartz vein subcrop containing pyrite and arsenopyrite hosted by altered intrusive rocks over a 70 meter by 150 meter area within this anomaly.

"We are extremely happy with the progress our field crews have made so far and we are very excited about the soil survey results that we have received to date. The anomalies outlined by the 2011 soil program indicate that the sampling methodology executed by our partner Shawn Ryan is working," stated Gary Freeman, President and CEO of Ethos. "These results are especially exciting given their close proximity to the Coffee discovery."

To view the location of our claims please click here: http://www.ethoscapitalcorp.com/i/maps/ECC_ClaimsMap_4Jul11.jpg

You can also visit our website and view the Coffee Fault and Betty Property using Google Earth through a link on the homepage.

A comprehensive QA/QC program is in place to monitor precision and accuracy of the assay results. All soil samples are submitted with certified reference materials. Soil sample duplicates are routinely collected, and pulp duplicates are obtained for all soil samples. Soil samples are analyzed by Acme Analytical Laboratories Ltd. ("Acme") using an aqua regia digestion and a 15 g charge for ridge and spur samples. Acme is ISO 9001 certified.

The technical information contained within this News Release has been reviewed and approved by Peter Tallman, P.Geo, Chief Operating Officer of Ethos Capital Corp. and Qualified Person as defined by National Instrument 43-101 policy.

About Ethos Capital Corp.

Ethos' principal assets are its substantial mineral land positions in the heart of the emerging White Gold / Klondike gold district, as well as its Santa Teresa and Corrales silver-zinc-lead properties in Mexico. Ethos currently has approximately 40.8 million shares issued and outstanding, and working capital of approximately $18.5 million.

Gary Freeman, President & CEO

Forward-Looking Statement Cautions:

This press release contains certain "forward-looking statements" within the meaning of Canadian securities legislation, relating to, among other things, the preliminary gold soil geochemical results from ongoing exploration at the Betty Property. Although the Company believes that such statements are reasonable, it can give no assurance that such expectations will prove to be correct. Forward-looking statements are statements that are not historical facts; they are generally, but not always, identified by the words "expects", "plans", "anticipates", "believes", "intends", "estimates", "projects", "aims", "potential", "goal", "objective", "prospective", and similar expressions, or that events or conditions "will", "would", "may", "can", "could" or "should" occur, or are those statements, which, by their nature, refer to future events. The Company cautions that Forward-looking statements are based on the beliefs, estimates and opinions of the Company's management on the date the statements are made and they involve a number of risks and uncertainties. Consequently, there can be no assurances that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Except to the extent required by applicable securities laws and the policies of the TSX Venture Exchange, the Company undertakes no obligation to update these forward-looking statements if management's beliefs, estimates or opinions, or other factors, should change. Factors that could cause future results to differ materially from those anticipated in these forward-looking statements include, possible, accidents and other risks associated with mineral exploration operations, the risk that the Company will encounter unanticipated geological factors, the possibility that the Company may not be able to secure permitting and other governmental clearances necessary to carry out the Company's exploration plans, and the risk of political uncertainties and regulatory or legal changes that might interfere with the Company's business and prospects. The reader is urged to refer to the Company's reports, publicly available through the Canadian Securities Administrators' System for Electronic Document Analysis and Retrieval (SEDAR) at www.sedar.com for a more complete discussion of such risk factors and their potential effects.