SOURCE: Etology Inc.

April 08, 2008 09:00 ET

Etology Hits Milestone in European Online Ad Market With 15 Billion Ad Impressions per Month

Serving Over 500 Million Ad Impressions per Day Across Europe, Etology's High-Profiled Publishers and Advertisers Include Skechers, Vonage, TravelZoo

PARIS--(Marketwire - April 8, 2008) - (Ad:Tech Paris) -- Etology, a global leader in online advertising, announced today that it has hit 500 million daily ad impressions in Europe, with more than 300 million ads served collectively in Germany, the United Kingdom, France, Italy and the Netherlands. Using their worldwide ad-exchange platform, Etology's European publishers include high traffic sites such as Bebo, Friendster and hi5, with advertisers including Skechers, Vonage and TravelZoo. Etology's capability to bring online communities together in a self-service marketplace is effectively making online advertising more efficient and targeted. This platform has created unparalleled corporate growth in the past year, escalating to 15 billion ads per month.

"Through international expansion and strong foreign revenue streams, Etology's business model promises continued growth," said Brock Purpura, CEO of Etology. "Our globalization and international market growth is critical to maintain our position as a leader in the online advertising arena."

Etology's unique advertising network provides an easy-to-use interface for buying and selling ad content. A simple navigation dashboard allows anyone, from experienced web publishers to amateur entrepreneurs, to place profitable ads on a website. This convenient business model eliminates agency middlemen and other hurdles to advertising sales. The platform can host a wide variety of ad types, from standard ad units to commercial breaks and thumbnail ads. The flexible, self-service design helps advertisers plan powerful, targeted campaigns with scalability to fit any budget or subject matter. A comprehensive back-end dashboard feeds publishers and advertisers with live statistics and analytics for ad-placements and ROI results of ad spends. Etology's ad service can be used anywhere in the world, and more than 190 countries are within the ad network's business circle. For further information, please visit

About Etology: Founded in 2005 and based in Foster City, CA, Etology, serving over 2-billion ads per day worldwide, is revolutionizing worldwide online advertising with its new breed of Advertising 2.0. Etology empowers website owners to sell their ad space directly to advertisers while giving advertisers the opportunity to directly place ads on targeted sites. Etology serves text and banner online ad packages, ranging from standard ad units to commercial breaks and thumbnail ads. For more info on the next generation self-service advertising marketplace, please visit

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