Etology Networks Replaces AdBrite to Power AVN Ads 2.0

FOSTER CITY, CA--(Marketwire - December 3, 2007) - Etology, an international online advertising exchange, announced they have secured a multi-year mutually exclusive agreement to power AVN Media Network's new enhanced ad-platform. AVN Ads 2.0 is slated to officially launch December 3, 2007. Etology will replace AdBrite as AVN Ads' new platform partner, providing a state-of-the-art advertising delivery system for its 4,000+ adult entertainment websites.

Farley Cahen, Director of Licensing for AVN Media Network, commented, "AVN Ads partnered with Etology to provide our clients with the highest level of media expertise and customer service. Etology's expansive network infrastructure, new products, and technical support are exactly what we need to move AVN Ads to becoming a world class entity."

Utilizing Etology's streamlined ad-engine, AVN Ads 2.0 will offer a stabilized environment and exclusive new features. The publisher revenue share is being increased from 70% to 75%. Also, being offered are additional payment options of PayPal and ePassporte, as well as live phone and online chat support. Among the benefits for participants in AVN Ads 2.0, advertisers for the first time will have the opportunity to target users by content channels.

Mike Cardone, General Manager of Vivid Cash, a division of Vivid Entertainment, stated, "AVN's new network offers an industry-friendly solution to the unregulated world of internet advertising. Their guidelines are reasonable to content producers, publishers and advertisers alike. I think this is a step in the right direction for serious publishers and advertisers in this market."

The greatly anticipated new ad platform has garnered tremendous interest from past and present clients with over 1,268 accounts already pre-registered over the past two weeks. YouPorn.com, recognized by traffic ranking company Alexa as the world's largest adult website, participated in the AVN Ads 2.0 beta launch. Jonathan Toddson, YouPorn's VP of Operations, said, "After testing other adult ad networks, we decided to use AVN Ads 2.0 for the majority of our ad inventory because of their consistent record for payments and impressive growth in earnings. At the end of the day, it comes down to revenue and the working relationship. Our interactions with Etology have been pleasant and professional since day one and I couldn't ask for more."

To visit the new AVN Ads website please visit: http://www.avnads.com/.

About AVN Ads: Founded in 2004, AVNAds.com is the world's largest online adult advertising network. The network is structured as a marketplace, whereby advertisers can browse available ad spaces on adult content web properties. Conversely, website publishers can list their unsold advertising inventory in the marketplace. AVNAds.com is a horizontal media platform that spans text ads, display ads, commercial breaks, in-video ads and thumbnail-text ads. According to Alexa.com, AVNAds.com is the 1,828th most popular site on the entire Internet. For more information about AVN Ads, please go to http://www.avnads.com/.

About Etology: Founded in 2005 and based in Foster City, CA, Etology is revolutionizing worldwide online advertising with its new breed of Advertising 2.0. Etology empowers website owners to sell their ad space directly to advertisers while mutually giving advertisers the opportunity to directly place ads on targeted sites. Etology serves text and banner online ad packages ranging from standard ad units to commercial breaks and thumbnail ads. For more info on the next generation self-service advertising marketplace, please visit http://www.etology.com/.

About AVN Media Network: AVN Media Network is the leading independent authority in adult entertainment, covering the industry In Print, In Person and Online. The AVN Media Network includes the monthly magazines AVN, AVN Online, and GAYVN, along with the bi-monthly AVN Adult Novelty Business; the leading adult industry trade shows AVN Adult Entertainment Expo, Internext, and the AVN Adult Novelty Expo; the consumer show Erotica LA; and online content through the AVN.com, AVNOnline.com, and GAYVN.com news and information portals, along with cutting-edge industry e-newsletters. AVN also hosts the annual AVN Awards ceremony every January in Las Vegas as well as the GAYVN Awards every March in West Hollywood.

Contact Information: Contact: Xenia von Wedel 415-595-2030