SOURCE: Omniture

August 19, 2008 08:00 ET

E*TRADE FINANCIAL Chooses Omniture for E-Marketing Initiative

Financial Services Provider Selects Omniture SiteCatalyst and Omniture Test&Target

OREM, UT--(Marketwire - August 19, 2008) - Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that E*TRADE FINANCIAL Corp. has selected Omniture as part of a next generation e-marketing initiative designed to gain greater Web traffic analysis and audience segmentation capabilities in support of the company's marketing programs. Omniture SiteCatalyst and Omniture Test&Target help maximize the influence and effectiveness of e-marketing campaigns while helping companies more effectively cater to customer needs.

Nicholas A. Utton, Chief Marketing Officer, E*TRADE FINANCIAL Corp., said, "We anticipate that Omniture will help E*TRADE better understand, in real time, how our Web site features and content are resonating with our customers. At the same time, we expect the software will help ensure that we serve highly relevant content that meets the diverse needs of our target segments."

With Omniture, companies' e-marketing initiatives gain more robust segmenting, testing and reporting functionality. Omniture's integrated platform allows companies to perform multiple online marketing activities -- including Web analytics and targeted content delivery.

"Companies like E*TRADE rely heavily on the effectiveness of their site content and features to establish ongoing relationships with customers," said Chris Harrington, president, worldwide sales and client services at Omniture. "With Omniture, companies are empowered to make fact-based decisions regarding their online marketing campaigns -- helping to improve customer loyalty as well as increase customer acquisition."

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements

Omniture management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including Omniture SiteCatalyst, Test&Target and other services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, expansion of our international operations; and such other risks described in Omniture's quarterly report on Form 10-Q for the three months ended June 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

Contact Information