SOURCE: eTrigue Corporation

eTrigue Corporation

December 16, 2009 09:00 ET

eTrigue Customers Named Top Ten Companies Driving Growth With Sales and Marketing Automation

Silver Peak Systems and Codice Software Honored for Use of Automation to Improve Response Rates and Convert Leads to Sales

SAN JOSE, CA--(Marketwire - December 16, 2009) - eTrigue Corporation (, a leading provider of Marketing Automation and Sales Acceleration products, today announced its customers Silver Peak Systems and Codice Software were selected by DemandGen Report for its 2nd Annual DemandGen 10. DemandGen 10 honors 10 firms that have used sales and marketing automation to help drive growth.

According to DemandGen Report, by implementing eTrigue's sales and marketing automation SaaS offerings, Santa Clara, CA-based Silver Peak Systems is better able to generate, collect and nurture marketing leads through online communications and

real-time activity tracking. The company is managing hundreds of thousands of contacts using eTrigue, which enables targeted campaigns with robust tools for reporting. In the four years since eTrigue Professional marketing automation has been deployed, Silver Peak has consistently increased the amount of qualified leads in the pipeline, while decreasing time to revenue. Silver Peak estimates it has been able to generate 30 percent more demand generation and nurturing programs year-over-year without having to add additional support staff.

"eTrigue is an indispensible component of our demand generation and lead fulfillment process," said Jeff Aaron, vice president of marketing at Silver Peak. "It has enabled us to grow our marketing database in a scalable and cost effective manner, while ensuring that only the most qualified prospects make it into our CRM system."

"Codice Software built a lead nurturing program that increased response rates by 160 percent versus the same period the prior year," noted Andrew Gaffney, editor/publisher of DemandGen Report. "Through the implementation of a series of coordinated nurturing campaigns, Codice has seen a 225 percent increase in qualified leads and a 50 percent increase in actionable sales leads. Codice was able to re-engage with over 35 percent of the leads that had been deemed inactive, of which 17 percent were later qualified as viable and actionable leads."

"Given our current pipeline analysis, Codice Software has been able to shorten our average sales cycle by several months implementing alternate nurturing tracks that increase the rate of engagement for customers showing strong buying signals," said Andréa Skov, executive vice president of U.S. operations, Codice Software. "We are now able to automate our interaction with content geared for sales-ready prospects that have entered the exploration phase of the buying process. eTrigue has helped Codice increase sales in a challenging economy and the recognition by DemandGen Report is an unexpected bonus."

"We are excited for our customers to be selected for the DemandGen 10," said Jim Meyer, general manager of eTrigue Corporation. "The business-to-business buying process has changed forever with buyers starting earlier and spending more time researching options via the web. Having eTrigue identify which named prospects are visiting their web site and what they are doing the instant it happens, gives sales representatives a leg up in converting leads to sales -- and a distinct advantage over their competition."

About eTrigue Corporation

eTrigue is a leading provider of Marketing Automation and Sales Acceleration products that improve the way sales and marketing teams generate qualified leads and close sales faster. eTrigue SalesPro™ gives sales teams the real-time sales intelligence they need to identify, prioritize and effectively interact with prospective customers while eTrigue Professional™ marketing automation helps marketers build successful demand generation programs that target, nurture and qualify prospective customers based on their "digital biography."

With flat rate pricing that ensures no hidden costs and requires no dedicated resources, eTrigue provides organizations with the sales-focused solutions necessary to generate revenue faster and demonstrate true ROI. In 2009, eTrigue won the DemandGen Report "Sales & Marketing Alignment Award" for its work with Cisco. Founded in 2005 and based in Silicon Valley, eTrigue has been serving customers worldwide including start-ups ramping first revenue to Fortune 500 companies. For more information please visit or by calling 1-800-858-8500.

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