SOURCE: eTrigue Corporation

eTrigue Corporation

March 15, 2011 08:00 ET

eTrigue Debuts DemandCenter™ -- Marketing Automation for the Rest of Us

Easiest-to-Use Marketing Platform Enables Organizations to Focus on Campaign Performance and Sales Revenue

SAN JOSE, CA--(Marketwire - March 15, 2011) - eTrigue Corporation (www.etrigue.com), a leading provider of marketing automation and sales acceleration Software-as-a-Service (SaaS) applications, today announced eTrigue DemandCenter™. This revolutionary marketing automation platform allows organizations of all sizes and expertise levels to now quickly develop and execute demand generation programs.

eTrigue DemandCenter simplifies marketing automation with a user-friendly drag-and-drop interface and simultaneous campaign view that allows anyone to run successful marketing campaigns in less time with limited training. Many companies lack the time and headcount to manage the complicated marketing platforms offered by providers such as Eloqua and Marketo.

"We switched to eTrigue because our previous marketing automation system required dedicated experts to develop and manage our marketing programs," said George Schoenstein, vice president, Demand Generation of CompuCom. "With DemandCenter's intuitive marketing campaign builder, employees at any skill level can now create and execute lead nurturing programs. DemandCenter allows CompuCom to develop more campaigns in less time. It does more. It costs less. It's that simple -- even a vice president of marketing can use it!"

DemandCenter's breakthrough, visually intuitive approach enables the simple drag-and-drop creation of campaigns and encourages the continual fine tuning required to maximize ROI. DemandCenter makes it easy for any member of the team to build, execute, and monitor campaigns. Pre-designed best practice campaign templates and the ability to copy all or part of an existing campaign lets organizations easily share and replicate successful marketing strategies.

"eTrigue has its roots in a leading Silicon Valley marketing agency. DemandCenter was designed with the input of world class marketers at companies including Cisco, Research in Motion, Skype, Fujitsu, and Palo Alto Networks," said Jim Meyer, vice president at eTrigue. "eTrigue customers have executed more than 35,000 campaigns and have generated in excess of $3 billion dollars in revenue leveraging our platform."

"DemandCenter is the only marketing automation platform that lets us view multiple campaigns simultaneously to see how many prospects have completed each step," said Paul Dippell, founder and CEO of Service Leadership, Inc. "eTrigue has given us more than a three-to-one cost benefit compared to our previous marketing automation methods."

eTrigue DemandCenter Benefits Include:

Industry's Easiest Campaign Manager

  • Automate inbound and outbound marketing programs with timeline-based drag-and-drop interface
  • Create and view multiple marketing campaigns simultaneously
  • View real-time progress statistics at each step of every campaign
  • Adjust campaigns on-the-fly to eliminate potential bottlenecks and speed time to revenue
  • Maximize resources with unparalleled ease-of-use and flexibility

Extensive Reporting and Analysis Capabilities

  • Manage success with best-practice and custom reports w/drill-down analysis and filtering
  • Gain insight into campaign effectiveness with time-based analytics and ROI
  • Forecast results and demonstrate campaign impact and effectiveness
  • Save time with at-a-glance reporting on personal dashboards
  • Schedule email delivery of any report or series

Simplified Audience Segmentation

  • Quickly define campaign audiences with drag-and-drop interface
  • Gain instant feedback on audience size as you adjust criteria
  • Create both static and dynamic audiences

Quick and Easy Implementation

  • Enable your web site and launch campaigns in your first week
  • Develop more effective programs with eTrigue's dedicated support team
  • No complex technical support, specialized skills or training required

Improve Marketing Performance

  • Lead nurturing - Improve ROI by nurturing raw inquiries into sales-ready leads
  • Lead scoring and real-time alerts - Automate lead scoring to focus sales teams on qualified leads
  • Email marketing - Quickly design, execute and measure sophisticated email campaigns
  • Lifetime anonymous and known visitor tracking - convert more visitors into sales ready leads

eTrigue DemandCenter can be used independently or integrated with leading Customer Relationship Management (CRM) systems, including Salesforce CRM, Microsoft Dynamics and NetSuite. Now organizations can bridge the communication gap between marketing and sales to streamline demand generation programs and drive more revenue.

Availability
eTrigue DemandCenter is available now. Pricing starts at $1,000 per/month. DemandCenter is priced solely on the size of your database; no setup or other hidden fees. For additional pricing and feature information, visit www.eTrigue.com.

About eTrigue Corporation

Since 2005, eTrigue has been a leading provider of Intelligent Demand Generation™ and Sales Acceleration SaaS products that improve the way marketing and sales teams generate qualified leads and close sales faster. The DemandCenter™ marketing automation platform helps marketers build more successful demand generation programs that target, nurture and qualify prospective customers based on their "digital biography." eTrigue SalesPro™ gives sales teams the real-time sales intelligence they need to identify, prioritize and effectively interact with prospective customers. For more information please visit www.etrigue.com or call 1-800-858-8500. eTrigue, DemandCenter, eTrigue SalesPro, Intelligent Demand Generation and Marketing Automation for the rest of us are trademarks or registered trademarks of eTrigue Corp.

Contact Information

  • Media Contact:
    Derek James
    McGrath/Power Public Relations
    (408) 727-0351
    Email Contact

    Corp Contact:
    Jim Meyer
    eTrigue Corporation
    (408) 490-2905
    Email Contact