December 15, 2010 09:00 ET

ETS Launches Enhanced GRE® Comparison Tool for Business Schools

Momentum Grows as More and More MBA Programs Accept GRE Test Scores

PRINCETON, NJ--(Marketwire - December 15, 2010) - Educational Testing Service (ETS) today announced the release of an enhanced Graduate Record Examinations® (GRE®) Comparison Tool for Business Schools at its website. The Flash version of the GRE Comparison Tool for Business Schools offers a new, more intuitive design that is even easier for business schools to use.

Accessible at, the tool offers business schools a way to compare GRE® General Test scores to Graduate Management Admission Test® (GMAT®) scores.

About 450 MBA programs worldwide now accept the GRE General Test, including almost half of the U.S. News & World Report's top 100 U.S. programs and seven of the top 10 Financial Times' global MBA programs, including the highly respected INSEAD, which recently announced it would accept GRE test scores. Because of the significant increase in the number of business schools accepting the GRE test, the yearly survey of business schools conducted by U.S. News & World Report for the first time collected GRE test data.

"According to a recent ETS survey, three out of four business schools indicate that accepting the GRE test allows their MBA programs to be more competitive. The launch of an enhanced version of our popular comparison tool makes it even easier for these schools to compare GRE and GMAT scores," says David G. Payne, VP and COO for College and Graduate Programs at ETS. "In the same ETS survey, 96 percent of MBA programs accepting the GRE test reported that GRE scores are treated the same as GMAT scores in admission decisions."

The new GRE Comparison Tool for Business Schools is one of many value-added tools and services from ETS, including the ETS® Personal Potential Index (ETS® PPI) and the GRE® Search Service.

ETS PPI, a web-based evaluation system based on more than a decade of research, provides candidate-specific information from multiple evaluators on specific personal attributes that have been identified as critical for success in graduate and business school. ETS PPI is available to business schools at no charge, and individuals who register for the GRE General Test can send up to four free ETS PPI Evaluation Reports with their test registration. Inside Higher Ed recently reported on increased interest from business and professional schools in the kind of evaluation that ETS PPI provides.

The GRE Search Service is an Internet-based student recruitment tool that helps business and graduate schools expand their prospect pool by identifying GRE test takers around the world who match their program's profile. Programs can customize their profile using up to 28 unique criteria and then receive targeted mailing lists to use in their recruitment efforts.

The interest in the GRE General Test among business schools and students is expected to get an even bigger boost next year with the launch of the GRE revised General Test in August 2011.

"The changes included in the GRE revised General Test are more aligned with the skills that students need to be successful in today's demanding graduate and business school programs," explains Payne. "The revisions include many new test-taker friendly features that will attract individuals considering an MBA degree."

To learn more about the GRE General Test and related tools and resources for business programs, visit Or, watch the video "A Good Business Decision" to view members of the graduate and business school communities discuss the benefits of using GRE scores for MBA admissions and the much anticipated launch of the GRE® revised General Test in 2011. 

GMAT is a registered trademark of the Graduate Management Admission Council.

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