SOURCE: Splunk Inc.

Splunk Inc.

November 02, 2011 08:00 ET

Etsy Selects Splunk: Managing Big Data to Keep Small Businesses Up and Running

Leader in "Supporting Small Creative Businesses" Expands Splunk® Use

SAN FRANCISCO, CA--(Marketwire - Nov 2, 2011) - Splunk Inc. (, the leading provider of real-time operational intelligence, today announced that Etsy has expanded its use of Splunk® software to provide additional operational intelligence to better manage its business.

Headquartered in New York, Etsy is one of the world's leading e-commerce marketplaces, offering handmade items, vintage goods and supplies. Etsy provides entrepreneurs and small business owners with a platform on which to grow their businesses. Etsy has more than 11 million registered members in over 150 countries and more than 11 million listed items for sale.

Etsy is one of many global e-commerce retailers using Splunk to analyze web data to better understand how customers shop and to keep their websites running 24/7.

Etsy became a Splunk customer in 2007, initially monitoring and analyzing 5 gigabytes of data every day and gradually increasing the amount. Under the new agreement, Etsy will now use Splunk Enterprise™ to monitor, analyze and visualize up to 1 terabyte of data per day.

"With more than 25 million unique visitors and 1.1 billion page views per month, we generate vast quantities of machine data. Splunk has provided us a platform for surfacing trends, discovering anomalies and analyzing this data in conjunction with our other monitoring tools," said Marcus Barczak, senior operations engineer, Etsy. "Splunk has enabled us to easily consume and analyze a wide variety of log data. Having this data indexed and searchable has enabled us to rapidly build in-depth web performance analytic tools and has proven indispensible for ad-hoc troubleshooting across our infrastructure and applications."

"Etsy helps build relationships in a marketplace that connects producers and consumers. This resonates with us," said Vishal Rao, Splunk's vice president of North American sales. "Splunk strives to create software that real people want to use, and it's satisfying to have so many people at Etsy using it to keep their marketplace vibrant, dynamic and growing."

About Etsy
Etsy is the world's handmade marketplace. Its mission is to empower people to change the way the global economy works. Etsy sees a world in which very-very small businesses have much-much more sway in shaping the economy, local living economies are thriving everywhere, and people value authorship and provenance as much as price and convenience. Etsy is bringing heart to commerce and making the world more fair, more sustainable, and more fun. Etsy is headquartered in DUMBO, Brooklyn, and also has offices in Hudson, NY, San Francisco, CA, and Berlin, Germany.

About Splunk
Splunk is the engine for machine data. Our software enables enterprises to gain operational intelligence by monitoring, reporting and analyzing real-time machine data as well as terabytes of historical data-located on-premise or in the cloud. Almost half of the Fortune 100 and more than 2,900 enterprises, service providers and government organizations in 70+ countries use Splunk to improve service levels, reduce IT operations costs, mitigate security risks, and drive new insights for IT and the business. For more information please visit

Splunk is a registered trademark of Splunk Inc. in the Unites States and other jurisdictions. All other marks and names mentioned herein may be trademarks of their respective owners.