SOURCE: Euclid Analytics

Euclid Analytics

May 09, 2017 09:00 ET

Euclid Analytics and AgilOne Bridge the Online-Offline Divide in Retail with Enhanced, Single View of the Customer Journey

New Euclid, AgilOne integration empowers retailers, like JOANN Fabric & Craft Stores, to build meaningful relationships across mediums, personalize shopping experiences and influence path to purchase

SAN FRANCISCO, CA--(Marketwired - May 9, 2017) - Euclid Analytics, the leader in retail analytics and omni-channel engagement, today announced a new integration with AgilOne, the leading enterprise customer data platform, to bring an enhanced, single view across the customer journey to retail marketers.

For retailers, this integration provides the ability to build meaningful relationships with their shoppers across mediums, personalize the shopping experience, and influence their path to purchase. By integrating Euclid's dynamic in-store profiles into AgilOne's customer data and engagement hub, retail marketers can bridge the offline/online divide, delivering consistent, orchestrated personalization across channels.

Although online purchases remain strong, more than 90 percent of smartphone owners visit brick-and-mortar stores at least once a week, and 67 percent shop in store because they like to see, hold and try on products before buying. With an increasingly distracted, mobile-first consumer, the only way to convert shoppers across different channels is through integrated, cross-channel marketing campaigns that build unique and personalized experiences. Together, Euclid and AgilOne build authentic customer relationships that span the digital and physical journey, maximizing customer lifetime value at every touchpoint.

Euclid collects first-party data, with permission, through existing Wi-Fi to power customer acquisition, behavior-driven messaging and attribution efforts, helping to identify individual store shoppers and understand visit behavior. AgilOne uses predictive models to understand customer behavior and real-time APIs to orchestrate personalized engagement across all touchpoints. By leveraging these permission-based, in-store profiles, Euclid enhances AgilOne's single customer profiles with new, high-intent audience segments complete with behavioral attributes that illuminate in-store behavior regardless of purchase. When these insights are used to build lookalike audiences for social media advertising, for example, retail marketers can effectively expand their reach, acquire new customers, and increase return on ad spend.

JOANN Stores, the nation's leading fabric and craft retailer, uses Euclid Analytics and AgilOne to increase high-intent, in-store shopper visits. "We were looking for a solution to help us deliver more targeted, relevant messages to customers and to drive increased lift relative to other behavioral advertising," said Steve Miller, vice president, marketing and business development at JOANN. "Deploying Euclid Analytics along with AgilOne will enable us to launch campaigns retargeting in-store shoppers who have left without purchasing, with personalized emails and display ads. We will now directly attribute in-store visits to specific email and advertising campaigns, pinpointing which marketing efforts are the most effective."

"Consumers today have less time and more distractions than ever before. It's increasingly difficult for retailers to break through the noise and offer precisely what shoppers want," said Brent Franson, CEO of Euclid Analytics. "Our integration with AgilOne helps close that online/offline attribution gap so retailers can better understand customer behavior, more effectively build relationships and market to shoppers, and give them a great experience."

"A single view of the customer is essential for driving meaningful engagement and more profitable and impactful campaigns across digital and physical channels," said Omer Artun, CEO of AgilOne. "With Euclid and AgilOne, retailers can uncover opportunities for incremental revenue, learn valuable customer insights, such as which customers are high-intent, and increase the relevancy of campaigns across different channels."

Euclid Analytics is hosting a webinar with AgilOne featuring this new integration and how Joann is benefiting from it on May 17. For more information, check out the registration page here: http://owl.li/7gBy30bf8WT

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About Euclid Analytics
Euclid Analytics connects retailers with the transformative insights they need to best reach, inspire and serve their customers, increasing their lifetime value in the process. Through Wi-Fi based solutions that illuminate in-store behavior, support a single view of customers, and precisely measure store influence, retailers can deliver the consistent cross-channel experiences that delight these shoppers, no matter if they purchase via mobile, the web or in person. Euclid's growing network captures billions of measurements monthly across 65 countries and tens of thousands of locations, analyzing hundreds of millions of physical customer touch points yearly.

Euclid is backed by leading venture capital firms Benchmark Capital and NEA, as well as Cox Enterprises and Groupe Arnault, the controlling shareholder of LVMH - Moët Hennessy Louis Vuitton, the world leader in luxury products.

About AgilOne
AgilOne is a customer data platform for enterprise B2C companies. AgilOne's vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Through a single view of customers across all channels, predictive models to understand customer behavior, and real-time APIs to orchestrate personalized experiences across all touch points, AgilOne creates authentic omni-channel customer relationships that maximize lifetime value. The AgilOne Customer Data and Engagement Hub supports more than 150 brands worldwide. For more information about AgilOne, please visit http://www.agilone.com.

Contact Information

  • Media Contacts:
    Christiana Rattazzi
    Euclid Analytics
    (408) 497-0612
    Email Contact

    Olivia Narvaez
    LEWIS for Euclid Analytics
    (415) 432-2404
    Email Contact

    Rebecca Mettler
    AgilOne
    (914) 215-0113
    Email Contact