SOURCE: Euclid

Euclid

June 04, 2015 11:53 ET

Euclid Analytics Brings Actionable and Easy-to-Deploy In-Store Analytics to HP Campus Networking Retail Solutions

LAS VEGAS, NV--(Marketwired - Jun 4, 2015) - At the HP Discover event in Las Vegas, Euclid Analytics today announced that it has been selected as a Wi-Fi location analytics provider for the HP Campus Network for Retail solution. The new solution is being showcased at the HP Discover event June 2-4 in Las Vegas. This momentum demonstrates Euclid's continued commitment to offer powerful and easy-to-deploy location analytics that integrate with existing Wi-Fi systems.

Today's digitally connected consumer is placing new demands on traditional brick-and-mortar retailers to deliver a seamless retail experience across online and offline channels. At the same time, 82 percent of retailers today offer Wi-Fi to their associates and customers to boost customer loyalty and sales. To meet these new requirements, the HP Campus Network for Retail solution provides brick-and-mortar retailers with a cost-effective networking solution to streamline operations, gain insights into shopper behavior and provide an exceptional customer experience.

"As our retail customers increasingly cater to the connected shopper by offering Wi-Fi in stores, they are also looking for ways to monetize the network through location-based analytics," said Dom Wilde, VP of Product Management and Marketing, HP Networking. "We've seen nationwide chains activate Euclid in hundreds of locations within a day, and with Euclid we are providing our customers with a seamless retail solution that delivers powerful shopper insights essential to their business growth."

With powerful data science and an intuitive interface -- and no added installation or upfront hardware costs -- Euclid Analytics is the easiest to deploy and most scalable solution for in-store location analytics available in the market. By understanding consumer traffic and behaviors within physical store locations, retailers can optimize marketing, in-store operations, strategic decision-making and staffing activities. At the same time, customers benefit through efficient service and an exceptional customer experience.

Most importantly, Euclid's integration with HP's Wi-Fi enables customers that have invested in HP to rapidly and inexpensively deploy Euclid across their entire chain of stores or physical locations.

"Euclid's inclusion within Hewlett Packard's new HP Campus Network for Retail solution validates our Wi-Fi strategy for delivering location analytics to today's retailers," said Brent Franson, CEO of Euclid Analytics. "In a world that's now defined by Wi-Fi, retailers want innovative solutions that are easy to deploy, scale fast and bring data-driven decision-making into the stores -- and the new HP Campus Network for Retail solution fits the bill on all counts." 

The HP Campus Network for Retail solution will be showcased at the HP Discover event June 2-4 in Las Vegas in the Partner Pavilion. To learn more about Euclid's offering and its integration with HP Campus Network for Retail, please visit http://euclidanalytics.com/.

About Euclid Analytics
Euclid Analytics is the world leader in Wi-Fi location analytics. The company provides answers and insights for the physical world in the same way that web analytics does for e-commerce. By accurately analyzing visitor traffic, behavior and shopping patterns, Euclid helps the world's leading brands design the perfect customer experience for their brick-and-mortar locations and drive better business results.

Euclid's network captures billions of measurements per day, analyzing hundreds of millions of potential shopping sessions per year across tens of thousands of locations including retail stores, quick service restaurants, airports and shopping malls. Only non-personal data is collected and only aggregated trend data is shared for analysis.

Euclid is backed by leading venture capital firms Benchmark Capital and NEA.

Visit http://euclidanalytics.com for more information.

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