SAN FRANCISCO, CA--(Marketwired - Mar 30, 2016) - Euclid Analytics, the leader in the location analytics, was recently recognized in Forrester's "20 Startups All Retail eBusiness Executives Should Know in 2016" report (March 2016). The report outlines the seven major challenges retailers face, and cites companies offering compelling and innovative solutions.
"It's an honor to be recognized by Forrester in this retail report," said Brent Franson, CEO of Euclid Analytics. "Today, retailers are struggling to understand the mobile connected consumer. As retailers transform themselves to address this challenge, we are pleased that Forrester shares, in our opinion, Euclid's vision of bringing the power of in-store analytics to physical retail."
A pioneer in location analytics, Euclid was cited as a startup with a unique solution addressing retailers' in-store analytics challenge. As stated in the report, in-store analytics data is traditionally one of the biggest blind spots for retailers, as there used to be virtually no insight into actual shopper behavior. However, when using Euclid, retailers are offered a level of analytics insight that online retailers have used for years, including conversion rates and dwell time.
Leveraging the existing Wi-Fi within retail stores and requiring no new hardware, Euclid delivers powerful insights around shopper behavior to make smarter business decisions. These insights include key metrics such as shopper frequency, duration, cross-shopping and traffic trends. When aligned with a retailer's business data, Euclid understands how shopper behavior impacts in-store conversion rates, marketing campaigns and operational changes. These insights are especially important as traditional retailers face increasing competition from popular e-commerce companies making inroads into physical retail.
Other retail challenges listed in the report include improving product assortment, effectively supporting last-mile delivery and warehousing of goods, cost-efficient customer service, the distractions of digital wallets and developing uncommon retail models.
To view the full report from Forrester, please visit http://info.euclidanalytics.com/WC16-03ForresterResearch_RegisterLP.html. To learn more about Euclid Analytics, go to http://euclidanalytics.com.
Euclid Analytics is the world leader in location analytics. Over 500 brands across retail, banks, quick service restaurants, airports and shopping malls are using Euclid to understand customer behavior in their physical locations to optimize marketing, operations and staffing. Affordable and requiring no new hardware, Euclid is easy to deploy on leading Wi-Fi systems in less than 48 hours. Euclid's growing network captures billions of measurements monthly across 45 countries and tens of thousands of locations, analyzing hundreds of millions of physical customer touch points per year. Euclid is backed by leading venture capital firms Benchmark Capital and NEA, as well as Cox Enterprises and Groupe Arnault, the controlling shareholder of LVMH - Moët Hennessy Louis Vuitton, the world leader in luxury products.