SOURCE: Euclid

Euclid

December 16, 2013 17:25 ET

Euclid Analytics Named Privacy by Design Ambassador

Retail Analytics Company Recognized for Outstanding Commitment to Protecting Consumer Privacy

SAN FRANCISCO, CA--(Marketwired - Dec 16, 2013) - Euclid Analytics, the leader in in-store retail analytics today announces it has been designated as a Privacy by Design (PbD) Organizational Ambassador by privacy expert, Dr. Ann Cavoukian. The prestigious acknowledgement highlights Euclid's dedication to ensuring consumer privacy while developing its groundbreaking "physical world" analytics solution.

"In today's growing landscape of data collection and analysis offerings, it is essential that privacy is embedded in the design stage of new systems," said Dr. Ann Cavoukian, Information and Privacy Commissioner of Ontario, Canada and creator of Privacy by Design. "I'm pleased to welcome Euclid Analytics into our group of Privacy Ambassadors, and we commend Euclid for their commitment to protecting consumer data by aligning with the seven foundational principles of PbD."

Privacy by Design, the international standard for privacy protection, showcases companies committed to protecting consumers and making privacy assurance the default mode of operation. The PbD Ambassador Program recognizes companies and individuals based on alignment with its Seven Foundational Principles:

1. Companies should approach privacy proactively and preventatively to anticipate privacy infractions before they occur.
2. Privacy should be a default setting, meaning that personal data is automatically protected and requires no action by an individual.
3. Privacy should be embedded into a company's design as an essential foundation instead of a last minute addition.
4. Privacy should be fully functional and positive-sum. Companies should not sacrifice capabilities and benefits in order to maintain privacy
5. Privacy requires end-to-end security that is extended through the entire life cycle of the data involved.
6. All technology should operate in a way that is visible and transparent to both users and providers.
7. The interests of the individual are the most important and it's essential for companies to maintain respect for user privacy.
A pioneer in the in-store analytics space, Euclid realized early on the importance of developing a product with a foundation built on privacy to earn and maintain shopper trust. Euclid's approach ensures names, addresses, phone numbers, or other demographic data can never be collected.

"We're shoppers too," said Euclid CEO Will Smith, "so we wanted to create a powerful product that helps brick-and-mortar retailers optimize the shopping experience, yet something we could be comfortable with as consumers. Recognition from Commissioner Cavoukian is really important to us because protecting privacy has been integral to Euclid from the very beginning."

Building on the Privacy by Design principles, Euclid recently helped spearhead the creation of a Mobile Location Analytics (MLA) Code of Conduct alongside Sen. Charles Schumer and the Future of Privacy Forum (FPF), a privacy advocacy group. The code of conduct outlines a new set of industry standards to ensure consumer privacy while encouraging the use of technology to improve the customer experience.

For more information on PbD and the Privacy by Design Ambassador designation, please visit www.privacybydesign.ca

About Euclid Analytics
Euclid Analytics provides answers and insights to brick-and-mortar retailers in the same way that web analytics services do for e-commerce. Euclid helps retailers optimize performance of their marketing, merchandising, and operations by measuring foot-traffic, store visits, walk-by conversion, bounce rate, visit duration, and customer loyalty. Euclid collects and analyzes only aggregated, anonymous data. As of October 2013, Euclid's network consists of traffic counting sensors in more than 600 shopping centers, malls and street locations around the United States. During September, the network measured 20 million shopping sessions across the United States. Visit http://euclidanalytics.com/ for more information.

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