SAN FRANCISCO, CA--(Marketwired - Jul 19, 2016) - Euclid Analytics, the leader in retail analytics and omni-channel engagement, today announced Euclid Connect, a Wi-Fi-based platform that empowers brands to market more effectively and personalize in-store experiences. Through the use of smartphones and existing Wi-Fi, Euclid Connect delivers customer insights across physical locations, enabling brands to finally have a unified view of the customer journey.
Euclid Connect delivers the missing link to monitor, manage and harmonize multi-channel attribution and visitor engagement, helping businesses perfect the in-store experience and build loyalty. By allowing smartphone users to opt-in to guest Wi-Fi through only a single login, Euclid Connect enables brick-and-mortar retailers to build a relationship with their shoppers across mediums, personalize their shopping experience and influence the path to purchase.
The success of online retailers has been largely driven by the relentless focus on data to create highly efficient and personalized shopping experiences. Although many people research and purchase products online, approximately 90 percent of shoppers prefer to buy in brick-and-mortar stores. The Euclid Connect platform empowers physical businesses with the same level of data and analytics harnessed by e-commerce companies.
With Euclid Connect, retailers, quick-service restaurants and shopping malls can:
- Connect physical and digital channels: Understand how customers engage across mediums to influence the path to purchase.
- Connect campaigns to in-store visits: Directly attribute digital and mass media advertising with in-store visits -- regardless of a purchase.
- Connect with customers to drive purchases: Elevate personalization by delivering real- time, contextual engagement based on location.
"For online retailers, using data and personalization is standard operating procedure. With Euclid Connect, physical retailers will be able to supercharge their in-store engagement model and customers will benefit," said Brent Franson, CEO of Euclid Analytics. "We're building on the success of the past six years with hundreds of brands across thousands of locations in 65 countries to help retailers do that through insights that optimize marketing, operations and strategic decision-making."
To learn more about how attribution is only one of the many opportunities for the digital store, Euclid will host a webinar with Forrester Research on Monday, Aug. 8 at 11 a.m. EST. The webinar can be accessed: http://bit.ly/29QPCo6
About Euclid Analytics
Euclid Analytics delivers insights and personalization for the physical world. Hundreds of brands across retail, quick service restaurants and shopping malls use Euclid's products to understand customer behavior in their physical locations to optimize marketing and operations. Whether through traffic counters or Wi-Fi solutions, Euclid makes it easy to collect, visualize and act on visitor insights. Euclid's growing network captures billions of measurements monthly across 65 countries and tens of thousands of locations, analyzing hundreds of millions of physical customer touch points yearly.
Euclid is backed by leading venture capital firms Benchmark Capital and NEA, as well as Cox Enterprises and Groupe Arnault, the controlling shareholder of LVMH -- Moët Hennessy Louis Vuitton, the world leader in luxury products.