Euoko Group Inc.
OTC Bulletin Board : EUOK

Euoko Group Inc.

April 24, 2008 09:41 ET

Euoko Enters Into Definitive Distribution Agreement With Bliss

TORONTO, ONTARIO--(Marketwire - April 24, 2008) - Euoko Group Inc. (OTCBB:EUOK) -

Euoko, a luxury skin care brand owned by Euoko Group Inc. (OTCBB:EUOK), announced today that it has entered into a definitive distribution agreement with Blissworld, LLC (Bliss).

Through this partnership, Bliss will offer Euoko's line of luxury skin care products through the three channels operated by Bliss: (1) exclusive Bliss Spas in the United States, including that at W Hotel in New York City, through a staged rollout starting in Summer 2008; (2) the Bliss Catalogue, with a circulation of approximately 600,000; and (3) Bliss's online web store at www.blissworld.com. Currently, Bliss operates 11 spas in the United States.

Blissworld, LLC, a subsidiary of Starwood Hotels & Resorts Worldwide, Inc., is a premier retailer of premium skin care products, including La Mer.

"We are very pleased to work together with Bliss to further introduce this effective line to the United States," said Charlie Bayaz, Director of United States Sales.

"Bliss has captured the attention of the trend setters: those customers who seek uniqueness not offered by mainstream luxury. We are excited to offer Euoko to this significant class of customers," said Brandon Truaxe, Founder, President and CEO.

This partnership extends Euoko's existing presence at the Bergdorf Goodman Department Store in New York City. Represented in more than 15 countries and territories, Euoko's other retail partners include the department stores, Printemps in Paris and La Rinascente in Milan.

About Euoko Group Inc. (www.euoko.com):

Euoko Group Inc. (OTCBB:EUOK) is an emerging luxury brand that develops, markets and distributes scientifically-advanced skin treatments. Euoko's current portfolio consists of 24 products spanning five treatment collections that target aging, dull skin tones, skin protection, uneven pigmentation and blemishes. This product line offers comprehensive solutions to such skin concerns as wrinkles, fine lines, under-eye dark circles, dark spots, acne, oxidation, environmental exposure and skin fatigue. Combined with innovative products for basic daily cleansing and facial priming, Euoko offers a complete line of synergistic formulations that target the most demanding luxury consumer. Euoko's well-appointed, understated primary and secondary packaging communicates innovation, science and modern sophistication, while reflecting the prestige positioning of the portfolio. Euoko sells its product line through premium distribution channels in more than ten countries and territories. Retail partners of the brand include such premium department stores as Bergdorf Goodman in New York City (USA), Printemps in Paris (France) and La Rinascente in Milan (Italy). Euoko's products are also sold globally through the company's internally-operated, multicurrency, multilingual website (www.euoko.com).

Forward-Looking Statements

This release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, including without limitation those statements regarding the effectiveness of our products, our ability to establish Euoko as a strong brand, to achieve distribution in retail channels or to be able to exploit, develop, acquire, finance, operate, or make profitable, any of the commercial opportunities discussed or described herein. These forward-looking statements are not historical facts and can be identified by the use of forward-looking words or phraseology such as "believes," "expects," "may," "intends," "anticipates," "plans," "estimates," and analogous or similar other expressions intended to identify such forward-looking statements. Actual results could differ materially from those reflected in such forward looking statements. We will not assume any obligation to update any of the forward-looking statements to reflect any events, facts, or circumstances that may arise other than as may be required by applicable law or regulation.

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