SOURCE: Eurekster

February 27, 2008 10:37 ET

Eurekster Enhances Social Search Experience With New Community Content and Discovery Features

SANTA CLARA, CA--(Marketwire - February 27, 2008) - SMX West '08


  • Eurekster is a pioneer and leader in social search technologies. Their product, the swicki, is a custom search and discovery engine that provides relevant, targeted, community-driven content to its users, highly specialized advertising inventory to marketers, and content distribution and monetization opportunities to Web publishers.
  • Having pioneered and optimized universal search results, Eurekster today announces the launch of its next generation search results page (SERP), which surfaces the following community content in an engaging, user-centric interface:
    • Summary of recent comments on every page
    • Summary of contributors on every page
    • Popular (top voted) articles summarized on swicki home page
    • Related stories from RSS feeds on swicki home page
    • Summary of recent posts on swicki home page

    Please see the interactive demo below.

  • On the new SERP, users can view the most popular content all on one page and quickly see the most recent activity within the community. The page layout makes it easy to differentiate popular community results from RSS stories and Web results.
  • The next generation SERP, currently in limited availability, gives publishers the opportunity to engage users on a deeper level, and facilitate collaboration within the community. For marketers, Eurekster's new customized content discovery capabilities create highly targeted advertising inventory.
  • Leveraging the passionate and informed communities in verticals and sub-verticals, Eurekster will initially roll out its SERP to the do-it-yourself (DIY) communities, which rank high in user interest in related content.
  • Eurekster's CEO Steven Marder will be demonstrating and discussing the new SERP and its impact on social search on an SMX West panel titled "The personalized search revolution" (Wednesday, February 27, 2008 at 10:45 a.m.).


  • Headquartered in San Francisco, Calif. with R&D in Christchurch, New Zealand
  • Launched in 2004, emerged from beta in December 2007
  • To date, more than 110,000 swickis built through a community of over 25,000 publishers in 15 countries

Please use this link to access a purpose-built page.

Take the Eurekster Virtual Tour!


  • "Social search has reached a turning point with search giants tapping into new methods of user engagement. We continue to see value in explicit and implicit contributions and believe it's instrumental to the overall search experience that users are able to browse and discover as well as more deeply engage with content and drive the conversation among their community."
  • "Content discovery is the next step in social search, especially leveraging more distributed vertical communities. Adding a layer of community contributed content to enhance the user experience creates more opportunity for the monetization and verticalization of search, as well as driving highly targeted advertising inventory for advertisers."


Eurekster, Inc. ( is a pioneer and leader in social search technologies. Its custom search portal and widget ("swicki") harness the knowledge, passion and behavior of online communities to improve the search experience, while creating online assets for Web publishers and targeted advertising inventory for marketers. With Eurekster, Web publishers can build and customize their "swicki" search portal on any topic, and share and distribute the social search widget to grow a community of interested users. With every search, the swicki becomes more relevant and meaningful to the user community, and more valuable to the swicki builder.

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