Euromonitor International

Euromonitor International

July 16, 2013 02:00 ET

Euromonitor International Delighted to Cooperate on the 2nd Part of the "Microwarriors Probiotic Film Series"

LONDON, UNITED KINGDOM--(Marketwired - July 16, 2013) - Probiotics remain one of the most successful functional food ingredients. In fact, adding new sales of US$2.2 billion in 2012 alone, probiotic yoghurt is the second largest growing fortified/functional food across the world. Yet, Euromonitor's surveys show that the awareness of probiotics is much higher than the detailed knowledge of what probiotics are or frequent consumption.

Committed to in-depth reporting on the developments within healthy nutrition, Euromonitor International is delighted to be a part of the second episode of the pioneering Probiotic "Microwarriors Film Series", Titled: "Microwarriors: The Origin and the Destiny."

"Microwarriors" can greatly contribute to increasing consumer education and support the global quest for maximising health and wellbeing through affordable nutrition," said Ewa Hudson, Global Head of Health and Wellness Research at Euromonitor International.

Notes to editors:

Euromonitor International: Passport Health and Wellness Publications

"Probiotics: 2011 the Year of Brazil, China and the US" Mar 2012

"Probiotics and Prebiotics: Moving Beyond Digestive Health - Opportunities and Challenges" Dec 2010

"Global Probiotics and Prebiotics: Moving Beyond Digestive Health Status Quo" Oct 2010

For further information about Euromonitor's research, please contact the press office.

For further information on participating/supporting the "Microwarriors Film Series", please contact David Knight at or visit

About Passport Health and Wellness

Passport: Health and Wellness is the leading online market intelligence system for strategic, corporate and marketing planning. It delivers an unrivalled level of research and analysis for: Better for You, Food Intolerance, Fortified/Functional, Naturally Healthy and Organic products in 54 countries worldwide. It offers intuitive navigation to millions of statistics and reports, helping you make clear, confident decisions.

Health and Wellness organizations use Euromonitor International market analysis for market and strategy reviews, target-setting, merger and acquisition analysis, promotional campaigns, customer segmentation and trends spotting opportunities and forecasting.

For more details on our Health and Wellness reports please visit:

About Euromonitor International

Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have more than 40years of experience publishing international market reports, business reference books and online databases on consumer markets.

We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.

Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney, Bangalore and São Paulo, and has a network of over 800 analysts worldwide.

About Health Point Productions,LLC

Health Point Productions is dedicated to promoting health and well-being by producing educational Video Games, books and health related documentaries.

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