Euromonitor International

Euromonitor International

May 07, 2013 12:44 ET

Euromonitor International Identifies the Top Five Alcoholic Drink Trends in North and South American Countries

CHICAGO, ILLINOIS--(Marketwired - May 7, 2013) - Market research company Euromonitor International released today a new report identifying the top five alcoholic drink trends in 15 different countries throughout North and South America.

Every country in Latin America will see forecasted growth in per capita beer consumption, mainly driven by domestic standard lager reaching more emerging middle income consumers. Beer volumes continued to decline in North America as consumers looked for value over volume through craft and premium offerings. Wine per capita consumption will increase 10% in both regions from 2012-2017.

"The alcoholic drinks industry is expanding beyond traditional beer, wine and spirits through increased product specialization, premiumisation and craft movements," says Latin American Research Manager, Sean Kreidler. "Experimenting with flavors, quality and packaging can be seen in almost all countries in both North and South America, and these innovations should aide success in 2013."

Some trends highlighted in the E-Book:

Government regulations surrounding import taxes and drinking and driving laws in Brazil, Chile, Bolivia, Argentina and Costa Rica may impact the overall sales of alcoholic drinks. For example, Brazil's new "Lei Seca" law states drivers must not drive a car after drinking alcoholic beverages and has increased penalties for offenders. A similar law went into effect in Costa Rica and Chile.

Craft beer popularity increased in Brazil with unique flavours. Canada and USA, both with a saturated beer market, looked for new tastes and flavors, and so did consumers in Colombia and Venezuela. In particular, local breweries' new launches are proving to be popular.

Innovative packaging is at the forefront of the industry in Canada and the USA with consumers purchasing alcoholic drinks using "pouch" packaging. Pouch packaging is no longer synonymous with low quality and in fact is pushing higher quality credentials.

Wine's popularity keeps growing in Chile, Costa Rica, Mexico and Colombia, while it declined in Uruguay due to consumer preference shifting to beer and in Venezuela due to difficult import procedures.

Premium alcoholic drinks are seeing growth in Canada, Chile, Costa Rica, Colombia, and Peru as improving economies gave consumers the opportunity to spend more on higher quality products.

Please see: to download the E-book.

About Euromonitor International

Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.

Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.

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