Euromonitor International Ltd

Euromonitor International Ltd

August 20, 2013 04:00 ET

Euromonitor International Identifies the Top Five Packaged Food Trends in North and South American Countries

CHICAGO, ILLINOIS--(Marketwired - Aug. 20, 2013) - Market research Company, Euromonitor International released today a new e-book identifying the top five packaged food trends in 15 different countries throughout North and South America.

Overall South America will see solid forecasted growth in all categories as daily life allows for less time in the kitchen, but greater disposable incomes supporting the transition to more packaged food consumption. Notably, dairy products are performing well and are driven by strong demand for yoghurt that has surpassed the sales of sweet and savoury snacks in the region. Mature North American countries will see expanding opportunities in convenient packaged health and wellness offerings such as nuts or fresh cut fruits while flavor diversification will continue to expand to satisfy demanding and sophisticated palates.

"Packaged food is a very dynamic industry throughout the hemisphere thanks to increasingly busy and health-conscious lifestyles. This is leading to evolving eating habits and innovative product launches to satisfy new demand," says Latin American Research Manager, Sean Kreidler. "The turn to conveniently packaged food, non-traditional retailers such as internet sales, and integrating social media in campaigns to encourage customer feedback has seen much success in the Americas and will continue to do so."

Trends highlighted in the E-Book:

Greek Yoghurt has gained popularity outside of the USA and other countries such as Mexico, Dominican Republic and Brazil have also seen growth in this category. Costa Rica has seen increasing popularity with their domestic yoghurt. Probiotic and health benefits have made yoghurt popular for many North American and Latin American countries.

Social Media and Creative Campaigns have become more commonplace in Brazil, Bolivia, Chile, Dominican Republic, Ecuador, Guatemala, and Peru. Some campaigns, such as Frito Lay's search for its next flavor chip on Facebook created a lot of brand awareness in Peru, while Molinos Rio re-launched its' dry pasta brand Lucchetti with a multi-level marketing campaign involving animated characters.

Healthier Packaged Food is at the forefront of the industry in Bolivia, Canada, Chile, Colombia, Dominican Republic, Guatemala and Uruguay. Bolivia has seen many companies switch from sugar to stevia, identifying customers who may be diabetic or looking to live a healthier lifestyle. But while healthier nutrition is important in Canada, not all product categories benefit and some even show reversal of a positive growth trend.

Convenience is important to those living in Argentina, Brazil, Colombia, Mexico, Peru, Uruguay, USA and Venezuela. Convenience stores and large discount formats such as hypermarkets make it easier to shop and get everything consumers need in one place. Accessibility and type of retailer isn't the only thing that needs to be convenient. Single serve and miniature packaging, along with frozen foods and ready meals become more popular for consumers who are working longer hours and spend less time preparing meals.

Please see: to download the E-book.

About Euromonitor International

Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have over 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.

Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.

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