Euromonitor International

Euromonitor International

July 15, 2013 04:00 ET

Euromonitor Introduces Centre for Analytics, Modelling and Innovation

New Research Models Simulate Global Economic and Industry Shifts

CHICAGO, ILLINOIS--(Marketwired - July 15, 2013) - Market Research Company Euromonitor International is pleased to introduce the Centre for Analytics, Modelling and Innovation or CAMI.

CAMI is a cross industry resource developed by an in house team of PhDs combining modelling, innovative data exploration and visualization tools with Euromonitor's 40 years of industry expertise and quantitative methods. CAMI helps businesses go beyond recognizing market drivers by quantifying the relationships between economic and industry variables, helping businesses become better prepared for change.

Euromonitor created CAMI to meet the demand for modelling-driven insights on business strategy and to analyse key concepts nearly impossible to grasp by ordinary research methods. "Euromonitor International's Passport database has more than 115 million internationally comparable statistics and we needed to look for new ways of making sense of that data," said the Director of CAMI, Marius Dundulis. "A technological and conceptual leap was needed to unleash the full power of this information, which is why we created CAMI."

The first CAMI model is a Macro Model, allowing users to create their own global macro scenarios at a click of a button. Users can explore the impact across various geographies and indicators, providing an understanding of how large macroeconomic events can cause specific industry and company level changes.

"We strived to create a framework for clients to analyse real world changes in a safe "lab" environment where they can simulate economic or business events and explore the effects before taking any actions in the real world. This allows companies to prepare for potential risks and make better use of opportunities in the future," says Dundulis.

Additional CAMI tools and models will follow soon:

Commodity Prices Model - Identify factors driving commodity prices or adjust the Euromonitor set of baseline assumptions to your own.

Dynamic Patterns Explorer - Search for categories and particular dynamics of interest. With a click of a button, spot industries and countries about to reach a tipping or saturation point. The tool helps identify unexpected relationships between remote industries.

Competitor Analytics Board - Spot merger and acquisition targets and track competitor evolution across industries, identifying a company's vulnerabilities to changes in the economic environment and the effects on product portfolios and geographic spread.

Income and Wealth Segmentation Tool - Segment consumers based on their income, wealth and social class, offering meaningful comparisons between markets and spotting future emerging segments.

Future Demographics Applet - Identify future opportunities by spotting demographic niches around the world.

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About Euromonitor International

Euromonitor International is the world's leading provider for global business intelligence and strategic market analysis. We have more than 40 years of experience publishing international market reports, business reference books and online databases on consumer markets.

We deliver market research solutions to support strategic planning for today's increasingly international business environment. Our research offers in-depth market analysis on consumer goods and services industries worldwide, as well as economic, demographic and socio-economic data and insight on countries and consumers.

Euromonitor International is headquartered in London, with regional offices in Chicago, Singapore, Shanghai, Vilnius, Santiago, Dubai, Cape Town, Tokyo, Sydney and Bangalore, and has a network of over 800 analysts worldwide.

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