SOURCE: Adconion Media Group

Adconion Media Group

October 01, 2013 09:30 ET

Euronews Calls in smartclip for Video Ad Monetization

Exclusive Partnership Will Allow News Organization to Monetize Content Across Connected TV, Mobile and Web

SANTA MONICA, CA--(Marketwired - Oct 1, 2013) - smartclip, the multiscreen video and brand advertising platform, today announces an exclusive partnership with Euronews, the multiplatform and multilingual European news channel, to monetise its video content across the web, mobile and Connected TV applications.

Online video will continue to be a key focus for Euronews as the organization expands its multichannel presence. The channel's broadcast offering is supported by engaging online video and mobile content, with live streaming and Connected TV services recently launched. This partnership with smartclip will enable Euronews to maximize this rich media content through advertising.

With research from Deloitte showing that 70% of people in the UK now own a smartphone and as second screening continues to rise1, reaching target audiences across a range of platforms is ever more crucial for advertisers. The new partnership will allow brands to interact with consumers across numerous devices, reaching consumers whenever and wherever they are with engaging and rich content. smartclip will deliver advertisements for the news organization across the world, in Europe, Australia, Canada and the US, allowing brands to reach target audiences internationally.

Olivier de Montchenu, Managing Director Euronews sales, said, "As we add more and more rich media content to our news channel, it is important that we adapt our advertising formats. We have partnered with smartclip due to the global reach of its community and the fact that with its advertising solutions, our viewers will be able to receive meaningful ads for them."

Jean-Pierre Fumagalli, CEO at smartclip, commented, "We are excited to be working with Euronews across the world, helping advertisers to realize the value of engaging online video advertising on the channel. This partnership continues to expand our inventory across different devices and applications and tap into the consumer appetite for online news."

For smartclip, this partnership follows recent deals with Philips, Samsung and LG, allowing the multiscreen advertising platform to significantly grow its reach for advertisers.

1 Deloitte Consumer Review, June 2013

About smartclip
smartclip (www.smartclip.com) is a global multiscreen and brand advertising platform specializing in video ad formats across all Internet-connected devices, including smartphones, tablet PCs, gaming consoles, set-top boxes and connected TVs, in addition to the classic PC. The company helps advertisers and media agencies to reach targeted consumers. Publishers benefit from proprietary and innovative technology solutions for the monetisation of their video content. smartclip is headquartered in Hamburg, Germany with major operations in Europe, Australia, the U.S. and Latin America, pushing the frontier of digital video advertising.

The company is a wholly-owned subsidiary of Adconion Media Group, which has 26 offices serving 20 countries around the world.

Twitter: @smartclipAG

About Euronews
Europe's most-watched news channel, Euronews provides rolling coverage of world news. Thanks to its 400 journalists from over 30 countries, the channel is available 24 hours a day in 13 language services (Arabic, English, French, German, Greek, Hungarian, Italian, Persian, Portuguese, Russian, Spanish, Turkish and Ukrainian). An independent media hub, Euronews offers a unique perspective on, and factual analysis of, current events. Founded in 1993 in Lyon, France, the channel can be watched in 400 million homes in 155 countries, and delivers a complete range of products (websites, mobile applications, smart TV, radio, etc.).

Follow the news about Euronews: @euronews_inside
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