November 17, 2008 03:00 ET

Europe is turning into a Continent of Content-Craving 'Connect-aholics'

Results of major AMD European Survey into notebook usage, content and connectivity

LONDON, UNITED KINGDOM--(Marketwire - Nov. 17, 2008) -

Editors Note: Photos and audio are included with this press release.

Across Europe, we are transforming into a continent of content-craving 'connect-aholics', according to the findings of the AMD European Connectivity Study of over 5,000 online respondents. Sponsored by AMD (NYSE:AMD), in conjunction with independent research house, YouGov, 77% of respondents said they could not live without daily access to the internet.

Supporting facts: (numbers and graphs)

- Content craving: 77% of respondents could not live without daily access to the internet, 61% to a washing machine, 54% access to a car. 81% of respondents are uploading digital photos, 77% had watched videos on YouTube or similar sites and 66 % had downloaded music.

- Focus on Enhanced Visual Quality: 46% of the respondents are looking for an enhanced visual experience (graphics) when purchasing a new notebook with males more likely to expect to have a better visual experience (51%), compared to females (37%). 59% of the 18-24 year olds surveyed said that one of the key considerations for purchasing a new notebook is the graphics quality.

- European's love for gaming: 76% said that they had engaged in individual gaming over the last year on either a notebook or a desktop PC, almost half (44%) had played against others, 51% had downloaded films and 43% had streamed films over the last year. Only 14% said that they watch Blu-ray movies.

- Price Performance: As wallets tighten across Europe, consumers are expecting high performance but for a good price as 80% said that cost would affect their purchasing decision. Surprisingly, the respondents also revealed that they would be willing to spend more on a new desktop computer than a notebook. The average estimate across Europe for the price of their next desktop being 972 Euro compared to just 713 Euro for a notebook.

- Overall Growth of Notebook Sales: IDC EMEA PC Tracker, Preliminary Data Q3 2008, October 2008 recorded a 27% increase in EMEA in the third quarter of 2008 compared with the same quarter in 2007. Notebooks continued to drive market overall growth by 52% in Western Europe. According to the AMD European Connectivity Study, 48% of respondents would prefer a notebook as the next home computer, 32% a desktop PC and 14% a netbook.

Quote from Jochen Polster, director, marketing, EMEA at AMD

Quote from Nigel Dessau, SVP & CMO, AMD

Quote from Eszter Morvay, Senior Research Analyst, European Personal Computing at IDC

"Usage patterns of desktops and notebooks are changing dramatically. While desktops are being embraced as a home entertainment hub, notebooks are increasingly chosen to enable a rich media experience on the go," said Eszter Morvay, Senior Research Analyst, European Personal Computing at IDC. "With consumers becoming more and more educated, purchase decisions are more frequently driven by the best value for money. Design, content and ease of use are at the top of consumers' minds when buying a new notebook. Therefore they will have to offer a rich feature set for a reasonable price."

Questions to open up the discussion:

- What are your top expectations from the next laptop you buy?

- When you upgrade your computer (desktop or notebook), what will be the most important feature improvement?

About the Survey

YouGov interviewed 5148 respondents online between September 17th- September 30th. Respondents were interviewed from France, Germany, Russia, Spain and the UK. The survey asked respondents questions about their computing habits, specifically looking at notebook usage and connectivity.

For further information and full report findings on the AMD European Connectivity Study, please contact Friederike Gonzalez, Consumer PR Manager EMEA at AMD under or the press office on +44(0)20 8834 3411 or

Embeddable Images

Further life-style pictures can be downloaded here:

Further diagrams and graphs can be downloaded here:

To view the diagram for "Activities engaged in", please visit the following link: engaged.JPG

To view the diagram for "Blu-Ray Usage", please visit the following link:

To view the diagram for "Country comparison: Internet vs. Washing machine", please visit the following link: machine VS Internet.JPG

To view the diagram for "Main reasons for Purchasing decision (laptop)", please visit the following link: performance.JPG

To view the diagram for "Maximum willing to spend on laptops vs. desktop PCs", please visit the following link:

AMD Turion X2 Ultra Notebook Platform Video

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