SOURCE: Century Capital Research

May 01, 2012 08:00 ET

Europe Leads US in Smartphone Segment

NOTE TO EDITORS: The Following Is a Research Alert Issued by Century Capital Research

NEW YORK, NY--(Marketwire - May 1, 2012) - A recent study has revealed that Europeans, who were primarily dependent on desktops and laptops to surf the internet are now leaning towards accessing the net with mobile devices like smartphones. (www.bit.ly/JXMlkW)

The study reveals that Nokia (NOK), Google (GOOG) and Apple (AAPL) are the key players in the European market. Nokia's Symbian and Google's Android have the highest market share among Smartphone platform but Apple's iOS leads others in the connected device market with 30% share.

Symbian has lost hold of the European market in recent years because of heavy competition from other platforms like Android and iOS. Virtually dumped by Nokia, Symbian's growth has declined by 6.2% while Android has increased by a whopping 330.2%. Android -- the 2nd largest platform -- holds 28.1% of the market. Although Android leads the Smartphone market followed by Symbian, Apple leads the overall digital market with a 30% share. The largest share of Apple's devices came from iPhone (20 million) followed by iPad (8.9 million) and iPod Touch (7.7 million).

With Android's increasing popularity, niche device makers are adopting it as their preferred platform. D5 Mobile, a wholly owned subsidiary of Readen Holding, Corp (PINKSHEETS: RHCO) has launched 2 new Android based smartphones to be available to the public on June 15, 2012. The D606 is a dual function touchscreen with a full QWERTY keyboard aimed at the professional market, while the D707, a full touchscreen device is aimed at the consumer market. To read more on Readen Holding, please visit www.RHCOReport.com.

This report is for information purposes only, and is neither a solicitation to buy nor an offer to sell securities. Information, opinions and analysis contained herein are based on sources deemed to be reliable and are subject to change without notice. A third party has hired and paid Century Market Research one thousand two hundred and ninety five dollars for the publication and circulation of this news release. Accordingly, certain information included herein may be forward-looking within the meaning of the Private Securities Litigation Reform Act of 1995. However, no representation, expressed or implied, is made as to the accuracy, completeness or correctness. In light of the above, we accept no liability for any losses arising from an investor's reliance on or use of this report. We do not and have not had any ownership interest in said third party of any kind.

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